Eyo!

In honor of Father’s Day I’ve got some music for you.

Thanks Pops for listening to 91x alt rock San Diego station even when it came in way too fuzzy because our family lived too inland.

Also thanks to the father of my children who brings me snacks and does bedtime and dinner and all that jazz while I feverishly write newsletters.

*type–tap, slurp, tap-type, chomp*
​🫡

2 NEW GOOGLE CAMPAIGN TYPES ​

Video view campaigns use formats like skippable in-stream ads, in-feed ads, and Shorts ads to get the most out of a budget. The beta for Video view campaigns launches July.

Demand gen campaigns run in YouTube Shorts, in-stream, and in-feed. Plus, on Discover and Gmail placements. Lookalike segments will be available using seed lists of first-party data and YouTube users.

​BUSINESS PROFILE INFO NOW USED IN SEARCH GENERATIVE EXPERIENCE​

Google’s pulling info from Business Profiles in their generative AI search solution. In typical Google Search, people can find you when they search “food carts near me.” But in SGE, it seems business profile info is only appearing if someone were to search your business name, like “should I visit Chuy’s Tacos when I drive to McAllen today?”

​GOOGLE’S “CONFIRMING GROSS REVENUE” TOOL AVAILABLE TO MORE USERS ​

The tool verifies to buyers and publishers that hidden fees aren’t taken from digital advertising transactions during a Google Ads auction. Now, the tool is available to all publishers using Ad Manager 360 and all advertisers and agencies using Display & Video 360.

​SPOTIFY AD ANALYTICS IS BORN​

A year ago, Spotify acquired Podsights—an audio ad analytics service. Now, they’re rebranding Podsights to Spotify Ad Analytics. And more importantly, they’ve added more metrics and they’re making it free to Spotify advertisers. Metrics use Spotify first-party data to track “impressions, household reach and frequency, conversion rate, spend to date, visitors, and CPM.”

​PINTEREST OFFERS A NEW AD PLACEMENT AND TRAVEL CATALOGS​

Their new Spotlight ad appears in high-traffic spots like the Search page, where it would take up the top 50% of the page. Their new travel catalogs will show off booking info like hotel, price, and images as a dynamic product pin.

​TIKTOK HAS A NEW MINI SITE CALLED AGENCY HUB​

The site’s geared to generating signups to their Business Center where agencies create accounts made for collaboration between them and clients. Still, many of the links and resources are useful for general TIkTok marketing know-how. Like ad case studies, info on their Creative Exchange and Creator Marketplace, and brand and ad policies.

OTHER UPDATES

​Linkedin’s Testing Expanded Video Ad Placement On Streaming Services​

​New Tiktok Tool Writes Ad Scripts For You​

​All 3 Uber Apps Will Run Video Ads​

​Google Ads Got A Makeover​

​Google Updates Their “Report Spam” Form, Including The Option To Upload Complaints In Bulk. ​

​Major Looker Studio Ga4 Connector Update Adds 170 New Fields​

​Linkedin Removes Native Carousels, Profile Videos And In-Image Links​

​Google Search Console May Show More Breadcrumb Warnings​

​Google Trials New Cta That Takes Customers Directly To Your Website​

​Linkedin Adds New Notification Filters To Help Prioritize Engagement​

​Wakeout​

It is cRaZY to me what 45 seconds of movement can do for my energy when I hit a rough, sleepy spot in my work day. And this is a sweet little app to help us bake movement into our computer-filled worklife.

It’s full of super short stretches, movements, and exercises. AND it can track your water intake, which I’m a fan of.

I’ve heard some people struggle to get the Mac and phone versions of the app to communicate with each other well. So that’s a bummer. You might want to stick with one or the other.

​WHY CREATOR-LED CONTENT MARKETING IS THE FUTURE OF SEARCH​

This article explains a change I’ve been sensing, and it reviews the updates and trends paving the way for this shift.

​NEW REPORT LOOKS AT SOCIAL MEDIA POSTING AND NEWS CONSUMPTION TRENDS IN 2023​

This report shares changes to support that idea I just mentioned above. “When it comes to news, audiences say they pay more attention to celebrities, influencers, and social media personalities than

journalists in networks like TikTok, Instagram, and Snapchat.”

“Across markets, only around a fifth of respondents (22%) now say they prefer to start their news journeys with a website or app – that’s down 10 percentage points since 2018.”

This chart shows:

Proportion of 18-24s that use each social network for any purpose in the last week (2014-2023)

Remember when a bunch of people believed this deepfake image?

Hank Green uses it as an example to explain how it doesn’t much matter if you *can* figure out if an image is fake or real—or video or post or whatever. It’s about whether or not you take the time to check. Even more, it’s about *why* you do or do not check.

We spend a lot of time talking about the systems that should be implemented and the technology we need to keep other technology in check. But are we looking inward and working on these pieces we have direct, immediate control over? Are we practicing when we’ll check our bias, our expectations, our laziness?

“Are you not calling something into question because it meshes with a vibe that you had previously established?” – Hank

PS The use “previously established” and “vibe” in that same sentence tickles me.

👁️ A STUDY OF THE POWER OF DISTINCTIVENESS IN BRAND RECOGNITION​

🍔 CLEVER CHATGPT-INSPIRED ADS​

🎸 Meta’s open source AI MusicGen turns text and melody into new songs​

◼️ Reddit’s average daily traffic fell during blackout and Blackout protest to continue indefinitely​

👄 Introducing Voicebox: The Most Versatile AI for Speech Generation​

⚒️ GPT-4 Can Use ToolsNow—That’s a Big Deal​

🖥️ Google Bard With Implicit Code Execution & Export Tables To Sheets

Some of the links in my newsletters are affiliate links. So sometimes I get monies (aka dollary doos, aka sweet sweet dough) when you buy or sign up for some of the stuff I mention—at no extra cost to you.