COMING AT YOU THE WEEK OF 6.20.23
In honor of Father’s Day I’ve got some music for you.
Thanks Pops for listening to 91x alt rock San Diego station even when it came in way too fuzzy because our family lived too inland.
Also thanks to the father of my children who brings me snacks and does bedtime and dinner and all that jazz while I feverishly write newsletters.
*type–tap, slurp, tap-type, chomp*
Video view campaigns use formats like skippable in-stream ads, in-feed ads, and Shorts ads to get the most out of a budget. The beta for Video view campaigns launches July.
Demand gen campaigns run in YouTube Shorts, in-stream, and in-feed. Plus, on Discover and Gmail placements. Lookalike segments will be available using seed lists of first-party data and YouTube users.
Google’s pulling info from Business Profiles in their generative AI search solution. In typical Google Search, people can find you when they search “food carts near me.” But in SGE, it seems business profile info is only appearing if someone were to search your business name, like “should I visit Chuy’s Tacos when I drive to McAllen today?”
The tool verifies to buyers and publishers that hidden fees aren’t taken from digital advertising transactions during a Google Ads auction. Now, the tool is available to all publishers using Ad Manager 360 and all advertisers and agencies using Display & Video 360.
A year ago, Spotify acquired Podsights—an audio ad analytics service. Now, they’re rebranding Podsights to Spotify Ad Analytics. And more importantly, they’ve added more metrics and they’re making it free to Spotify advertisers. Metrics use Spotify first-party data to track “impressions, household reach and frequency, conversion rate, spend to date, visitors, and CPM.”
Their new Spotlight ad appears in high-traffic spots like the Search page, where it would take up the top 50% of the page. Their new travel catalogs will show off booking info like hotel, price, and images as a dynamic product pin.
The site’s geared to generating signups to their Business Center where agencies create accounts made for collaboration between them and clients. Still, many of the links and resources are useful for general TIkTok marketing know-how. Like ad case studies, info on their Creative Exchange and Creator Marketplace, and brand and ad policies.
It is cRaZY to me what 45 seconds of movement can do for my energy when I hit a rough, sleepy spot in my work day. And this is a sweet little app to help us bake movement into our computer-filled worklife.
It’s full of super short stretches, movements, and exercises. AND it can track your water intake, which I’m a fan of.
I’ve heard some people struggle to get the Mac and phone versions of the app to communicate with each other well. So that’s a bummer. You might want to stick with one or the other.
This article explains a change I’ve been sensing, and it reviews the updates and trends paving the way for this shift.
This report shares changes to support that idea I just mentioned above. “When it comes to news, audiences say they pay more attention to celebrities, influencers, and social media personalities than
journalists in networks like TikTok, Instagram, and Snapchat.”
“Across markets, only around a fifth of respondents (22%) now say they prefer to start their news journeys with a website or app – that’s down 10 percentage points since 2018.”
This chart shows:
Proportion of 18-24s that use each social network for any purpose in the last week (2014-2023)
Remember when a bunch of people believed this deepfake image?
Hank Green uses it as an example to explain how it doesn’t much matter if you *can* figure out if an image is fake or real—or video or post or whatever. It’s about whether or not you take the time to check. Even more, it’s about *why* you do or do not check.
We spend a lot of time talking about the systems that should be implemented and the technology we need to keep other technology in check. But are we looking inward and working on these pieces we have direct, immediate control over? Are we practicing when we’ll check our bias, our expectations, our laziness?
“Are you not calling something into question because it meshes with a vibe that you had previously established?” – Hank
PS The use “previously established” and “vibe” in that same sentence tickles me.
Some of the links in my newsletters are affiliate links. So sometimes I get monies (aka dollary doos, aka sweet sweet dough) when you buy or sign up for some of the stuff I mention—at no extra cost to you.