COMING AT YOU THE WEEK OF 7.11.23
Happiest of Tuesdays to you, you, and you.
This edition of Highrise was written while eating bomb fried rice and listening to Speak Now. It reminded me of this great read about Taylor Swift’s content marketing smarts.
May your bowls of food taste as yummy and your music make you feel as much,
Hayley
INSTAGRAM’S THREADS SURPASSES 100 MILLION USERS IN 5 DAYS
“To put that in context, it took Instagram 2 and a half years to reach the same milestone, while TikTok accomplished the feat in 9 months. Even ChatGPT, which previously held the record for the fastest downloaded app, took 2 months to reach 100 million users.” – Chartr
iOS AND MAC UPDATES WILL REMOVE UTM PARAMETERS
“Link Tracking Protection is a new feature automatically activated in Mail, Messages, and Safari” with the iOS 17 and Mac Sonoma updates. The feature removes UTM parameters. Safari will only do this while in Private Browsing mode.
Apple will enable their Private Click Measurement ad attribution for links, which tracks as campaign conversions but not individuals.
iOS 17 public beta is set to open up pretty much any day.
NEW FEATURE PLACES ADS NEAR MEDIA PLAYING POPULAR GEN Z SONGS
The Gen Z Music lineup identifies songs that gen z are into. You can purchase the lineup and “ensure that [your] brand shows up near media that uses the music this cohort has on repeat.”
YOUTUBE IS TESTING HYPERLINKING KEYWORDS IN COMMENTS
YouTube is choosing which words to link based on what they think people want to explore further. The links bring people to a YouTube results page, while playing the original video in miniplayer.
OTHER UPDATES
Instagram will now let you add up to three collaborators on posts and reels
Google Search showing 50% fewer Twitter URLs after Twitter blocked unregistered users
OpenAI makes GPT-4 generally available through its API
Google Ads Editor Version 2.4 gains multi-account overview, Google Drive integration & more
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EMAILS YOUR CUSTOMERS WILL ACTUALLY READ, CLICK, AND ACT ON | SPONSORED
So you decided to write those email campaigns yourself and you:
- Worked on July 4th instead of taking a needed holiday.
- Got overwhelmed at the thought of brainstorming fresh email campaign ideas that will actually convert.
- Tried ChatGPT… only to get bland, off-brand, blah blah copy you’d never dream of sending to your list.
Oof. That’s rough.
Why not save yourself precious time and brain power by hiring a professional like Joe? One client paid him $900…and made $3,795. Save time and brain space here.
TANGENTIAL SEO: FINDING KEYWORDS FOR CONTENT NO ONE ELSE HAS
Tangential content example: Slack building content around comfiest work equipment. Or Nike creating workout playlists.
Reasons to try it out:
- Increase site traffic
- Get backlinks and boost domain authority
- Earn brand awareness bucks
- Build emotional connections
That article gives you a detailed guide to getting started. Plus it was fun to read, it has a good author.
CAN AI-GENERATED CONTENT REALLY GET YOU TRAFFIC AND KEYWORD RANKINGS?
In this cool test, Trent took a site getting 0 visitors and ranking for 0 keywords. Then, he posted 100 AI-generated articles. He chose the articles based on an SEO strategy, and waited to see what would happen.
Like Trent says in his post, many of us are curious to see how Google treats content when we use AI to write it.
Turns out you can get traffic and rankings. And more than I would have guessed.
MAICON (Marketing Artificial Intelligence Conference)
July 26-28 Cleveland, OH
I won’t explain why you care about marketing AI stuff.
Affiliate Summit East
July 31-Aug 1 New York City, NY
Here’s a place to find good fits for your affiliate program.
MozCon
August 7-8 Seattle, WA
MozCon’s a cool spot to hear success stories and get ideas for your strategy. And meet marketing friends.
Engage
August 11 Portland, OR
Look at my PNW marketers representing here. Engage has some cool Speakers this year like Rand Fishkin and Lily Ray.
🫡 AN ODE TO THE MARKETING LEGEND BEHIND CHIA PETS
🪦 HEARTBROKEN MARKETERS HAVE BEEN PAYING THEIR RESPECTS TO UA (A COMPILATION OF FUNNY POSTS)
🤖 HUMANOID ROBOTS ADDRESS CONCERNS AT AI SUMMIT IN GENEVA
🪅 NEWEST SHORT FILM IN “SHOT ON IPHONE” CAMPAIGN FEATURES EVIL PIÑATA
🦄 UNICORN SIGHTINGS: THE PEOPLE WHO LOVE GOOGLE ANALYTICS 4 AND WHY
Some of the links in my newsletters are affiliate links. So sometimes I get monies (aka dollary doos, aka sweet sweet dough) when you buy or sign up for some of the stuff I mention—at no extra cost to you.