COMING AT YOU THE WEEK OF 7.18.23
You know how so many cool sites, apps, and platforms start off on fire (in a good way) and then turn into a dumpster fire (in a bad way). I learned a new term this week for that: enshittification.
If you want to hear the theory behind why that (point up) has happened to Facebook, Amazon, maybe even TikTok, then you can check out the link in the Interesting Stuff section.
Now you can (1) use images in prompts, (2) listen to responses, (3) pin and rename conversations, (4) share answers, (5) adjust Bard’s tone and style. More countries now have access to Bard and it’s now available in 40 languages.
While creating and uploading stories, some brands are seeing products automatically tagged. It seems like Instagram is using an account’s product catalog, so this won’t happen if you don’t have that set up. And it won’t connect products that you haven’t uploaded to the catalog.
With this new feature, you’re able to save your own videos sans the TikTok watermark. That’s obviously cool ‘cause you could create and edit a video in TikTok and then upload to other platforms without the watermark.
It deprioritizes personal posts (like marriage, baby, or new pet announcements). It prioritizes posts from 1st degree connections, unique opinions, and meaningful comments (vs comments like nice!).
You’re probably familiar with these from Google Ads. But now Microsoft ads can also recommend headlines and descriptions. Plus, you can have AI help you generate assets.
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So you decided to write those email campaigns yourself and you:
- Worked on July 4th instead of taking a needed holiday.
- Got overwhelmed at the thought of brainstorming fresh email campaign ideas that will actually convert.
- Tried ChatGPT… only to get bland, off-brand, blah blah copy you’d never dream of sending to your list.
Oof. That’s rough.
Why not save yourself precious time and brain power by hiring a professional like Joe? One client paid him $900…and made $3,795. Save time and brain space here.
HOW TO IDENTIFY INFLUENCERS SMEs FOR B2B AUDIENCES
I’m *all for* steps and examples instead of general reminders about stuff you’ve heard before. This article shares how the author identifies SMEs their audience trusts, the message they send asking for a collab, and how they apply those relationships to their content strategy.
REDDIT’S 2023 HOLIDAY GUIDE
This is some of the info that caught my eye in the report.
- 85% of people who used Reddit when looking into holiday gifting made a purchase based on that research.
- Gift shoppers on Reddit are twice as likely to spend over $1,500 for the holidays than people who don’t use Reddit.
- Reddit users agree that “Reddit made it easier than other platforms to find good gift ideas.”
Affiliate Summit East
July 31-Aug 1 New York City, NY
Here’s a place to find good fits for your affiliate program.
August 7-8 Seattle, WA
MozCon’s a cool spot to hear success stories and get ideas for your strategy. And meet marketing friends.
August 11 Portland, OR
Look at my PNW marketers representing here. Engage has some cool Speakers this year like Rand Fishkin and Lily Ray.
Some of the links in my newsletters are affiliate links. So sometimes I get monies (aka dollary doos, aka sweet sweet dough) when you buy or sign up for some of the stuff I mention—at no extra cost to you.