What up, what up everybody?!

I’ve got a fire quote from a man many of us know for streaking at Stonehenge.

It’s not a bad thing finding out that you don’t have all the answers. You start asking the right questions.
​— Erik Selvig (fictional scientist from the Thor movies)

✌️
Hayley

​A TIKTOK AD LIBRARY IS NOW AVAILABLE​

The library lets us sneak a peek at an ad’s creative, the dates it ran, the targeting parameters, and how many people saw the ad. Why are we all so nosy and excited by this kind of stuff?! Who knows. The downside: it’s only showing ad data from Europe. TikTok also gave people API access to some of its ad data, so third parties and researchers can analyze it.

​GA4 GETS 33 NEW ECOMMERCE DIMENSIONS AND METRICS​

The custom report builder has 18 new ecommerce dimensions like item promotion name and 15 new metrics including gross revenue purchase.

​INSTAGRAM MADE IT EASIER TO FIND AND USE REEL TEMPLATES​

Now when you start making a reel with a template, the audio, number of clips and their duration, and AR effects will all be set up to match the template. They also made it easier to find templates by (1) creating a browser with a bunch of templates listed and (2) adding a use template button to reels in the wild.

​PINTEREST PIN LINKS CAN NOW SEND TRAFFIC STRAIGHT TO APPS​

Deeplinks, or links that send someone to an app, are now available in Pinterest. Cool for ecommerce brands, especially those with their own apps.

​MICROSOFT’S PERFORMANCE MAX IS NOW IN OPEN BETA​

If you’ve been having success with Google’s Performance Max campaigns, you might be interested to sign up for Microsoft’s beta program.

​FACEBOOK VIDEO GETS SOME UPGRADES​

The FB Watch tab is now called the Video tab and in addition to the videos you can scroll through vertically, there is a horizontal menu where you can watch Instagram Reels and other video content. They’re also updating the Explore video algorithm.

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OTHER UPDATES

​Google releases their plans and timeline for gradually enabling the Privacy Sandbox

​Google updates Misrepresentation policy with key information on building trust​

​Apple Search Ads terms of service update coming on August 8​

​Microsoft Logo Extension rolls out globally in open beta

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TIKTOK’S GUIDE TO MAKING GREAT ADS IN NO TIME​

This is a new resource TikTok released to help you get started advertising on their app.

​SUBDOMAINS VS SUBDIRECTORIES: A BUNCH OF CONCISE CASE SUMMARIES ​

This is a common SEO debate, and who doesn’t like a bunch of easy-to-digest examples to settle an argument?

​WHAT TO DO IF YOU’VE RECEIVED A MESSAGE FROM GOOGLE ABOUT IMPROVING THE INP ON YOUR SITE​

This Twitter thread gives helpful context about the INP update, advice on how to prioritize any improvements, and examples of what optimizing INP might look like for you.

​TEST OUT CHATGPT’S NEW CHAT PREFERENCES​

This beta feature lets you write out general instructions you want ChatGPT to apply to your conversation. There are two sections.

1. What would you like ChatGPT to know about you to provide better responses?
2. How would you like ChatGPT to respond?

For instance you could say:

1. I’m bilingual in Spanish and English.
2. Keep your tone casual.

​Engage ​​
​August 11 | Portland, OR
​My PNW marketers representing here. Engage has some cool speakers this year like Rand Fishkin and Lily Ray.

​Inbound
​September 5-8 | Boston, MA​
Hubspot hosts this one, so their reputation helps them land solid speakers. Plus, I hear the parties are pretty boppin’. (But as you can tell from my use of “boppin’” I do not often attend parties, so…)

​Content Marketing World
​September 27-28 | Washington, D.C.​
The Content Marketing Institute puts this one on. They offer a ton of different sessions, so it’s easy to find info that applies to you. Plus, you get to hear from Ann Handley who is one of my faves.

🌈 COLOR PSYCHOLOGY: HOW TO USE IT IN MARKETING AND BRANDING​

⚽ THE TEA BEHIND A LIFESTYLE BRAND CREATED BY US WOMEN’S NATIONAL SOCCER TEAM ​

📱 SOCIAL MEDIA TRENDS: LIVESTREAMS, CONFUSING WEBSITE COPY, AND THE CREATOR APOCALYPSE​

✍️ GOOGLE IS TESTING AN AI TOOL THAT CAN WRITE NEWS ARTICLES​

🔥 MOST USED EMOJIS IN 2023, BY PLATFORM AND REGION​

🖼️ NOW YOU CAN UPLOAD IMAGES ALONGSIDE TEXT IN YOUR BARD CONVERSATIONS​

🖥️ WASHINGTON POST’S WEB PERFORMANCE AND SEO BEST PRACTICES AND GUIDELINES​

✖️ TWITTER REPLACES ITS BIRD LOGO WITH AN X AS PART OF ELON MUSK’S PLAN FOR A SUPER APP

Some of the links in my newsletters are affiliate links. So sometimes I get monies (aka dollary doos, aka sweet sweet dough) when you buy or sign up for some of the stuff I mention—at no extra cost to you.