COMING AT YOU THE WEEK OF 9.19.23
Come in, come in!
I’m glad you could make it cause I know it’s a busy day for you. Nah, you can leave your shoes on.
*awkward sideways hug*
The marketing news is in the usual spot and don’t forget to grab an Interesting Stuff story on your way out.
Enjoy the party,
You don’t need to manually adjust your daily budget on days you anticipate higher sales. Starting October, you can use a Budget scheduling feature instead. Also, Promotional ads—which make it easier for people to apply your promo codes, Reminder ads, and Shops ads are all expanding to more advertisers.
The Brand Partnerships Search lets you discover content made by creators who partnered with a brand for that post. You can search using keywords. But I like how there’s a feed you can scroll through if you just want general inspiration. Meta recently made a feature like this too. And TikTok has one as well.
Google’s Helpful Content system works alongside other “systems” to rank search results. The updates to the Helpful content guide fall into three categories:
- Google recognizing that helpful content can be generated with AI (and reviewed by people)
- Guidelines/warnings about hosting third-party content on your site
- Advice on how to recover if you lose traffic after a helpful content update
Creative guidance tells advertisers when their ads aren’t meeting one of these best practices:
- Showing a brand logo in first five seconds
- Including voiceover
- Video length matching your marketing objective
- Ad group includes at least one square, one horizontal, and one vertical aspect video
The Verge found Wikipedia snippets in TikTok’s search results for keywords like The New York Times, Taylor Swift, and Thanksgiving. Seems like another step TikTok is making towards a more robust search feature, which—if you haven’t heard—more and more people are choosing over Google.
TikTok Shop lets people browse and buy products directly in the app, instead of going to businesses’ websites. To get a piece of the spending pie that Prime Day and Black Friday have been devouring, TikTok is encouraging sellers to apply significant discounts on their TikTok shop products and TikTok will pay sellers the difference.
Pinterest announced two new ad formats, a Business Manager, Creative Studio, and a lot more updates this week. Their new collage feature should be exciting and promote engagement. It will let people cut images out of a pin and paste them into a collage. To take advantage of this feature (which will roll out soon), Pinterest recommends updating your brand’s catalog.
My friend, Mike, told me about “this rad plugin that overlays annotations of algo updates right on top of the GSC performance overview.”
I mean, c’mon. That’s coool.
This shows the volatility rankings from Semrush, SimilarWeb, Moz, and more. Plus, it compares how much things are shaking up this time compared to the core update in March.
This is an excerpt from the book Writing for Busy Readers: Communicate More Effectively in the Real World and it left me wanting more.
Some of the links in my newsletters are affiliate links. So sometimes I get monies (aka dollary doos, aka sweet sweet dough) when you buy or sign up for some of the stuff I mention—at no extra cost to you.