Come in, come in!

I’m glad you could make it cause I know it’s a busy day for you. Nah, you can leave your shoes on.

*awkward sideways hug*

The marketing news is in the usual spot and don’t forget to grab an Interesting Stuff story on your way out.

Enjoy the party,
Hayley

​​NEW META AD FEATURES, INCLUDING CUSTOMIZABLE BUDGET SCHEDULING​

You don’t need to manually adjust your daily budget on days you anticipate higher sales. Starting October, you can use a Budget scheduling feature instead. Also, Promotional ads—which make it easier for people to apply your promo codes, Reminder ads, and Shops ads are all expanding to more advertisers.

​YOU CAN NOW SEARCH LINKEDIN TO FIND POSTS BY CREATORS PARTNERED WITH BRANDS​

The Brand Partnerships Search lets you discover content made by creators who partnered with a brand for that post. You can search using keywords. But I like how there’s a feed you can scroll through if you just want general inspiration. Meta recently made a feature like this too. And TikTok has one as well.

​GOOGLE UPDATED THEIR HELPFUL CONTENT GUIDE​

Google’s Helpful Content system works alongside other “systems” to rank search results. The updates to the Helpful content guide fall into three categories:

1. Google recognizing that helpful content can be generated with AI (and reviewed by people)
2. Guidelines/warnings about hosting third-party content on your site
3. Advice on how to recover if you lose traffic after a helpful content update

​YOUTUBE HAS A NEW AI-POWERED FEATURE: CREATIVE GUIDANCE IN GOOGLE ADS​

Creative guidance tells advertisers when their ads aren’t meeting one of these best practices:

1. Showing a brand logo in first five seconds
2. Including voiceover
3. Video length matching your marketing objective
4. Ad group includes at least one square, one horizontal, and one vertical aspect video

​TIKTOK INCLUDES WIKIPEDIA SNIPPETS IN SOME SEARCH RESULTS​

The Verge found Wikipedia snippets in TikTok’s search results for keywords like The New York Times, Taylor Swift, and Thanksgiving. Seems like another step TikTok is making towards a more robust search feature, which—if you haven’t heard—more and more people are choosing over Google.

​TIKTOK SHOP LAUNCHED IN US AND COMES WITH BIG DISCOUNTS HOLIDAY SEASON​

TikTok Shop lets people browse and buy products directly in the app, instead of going to businesses’ websites. To get a piece of the spending pie that Prime Day and Black Friday have been devouring, TikTok is encouraging sellers to apply significant discounts on their TikTok shop products and TikTok will pay sellers the difference.

​PINTEREST INTRODUCES BUSINESS MANAGER, NEW AD FORMATS, AND COLLAGE FEATURE​

Pinterest announced two new ad formats, a Business Manager, Creative Studio, and a lot more updates this week. Their new collage feature should be exciting and promote engagement. It will let people cut images out of a pin and paste them into a collage. To take advantage of this feature (which will roll out soon), Pinterest recommends updating your brand’s catalog. ​
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OTHER UPDATES

​Google enhanced the Shopping tab in Search Console to give merchants better control over product listings​

​Google Search stopped showing How-to rich results on desktop​

​TikTok says traditional attribution methods significantly undervalue the effectiveness of tiktok ads​

​Amazon has 5 new ways to make it easier to search and shop for products​

​Amazon launches generative AI to help sellers write product descriptions

​GSC GUARDIAN CHROME EXTENSION​

My friend, Mike, told me about “this rad plugin that overlays annotations of algo updates right on top of the GSC performance overview.”

I mean, c’mon. That’s coool.

​DID THE LATEST GOOGLE CORE UPDATE SHAKE THINGS UP BIG TIME OR…LITTLE TIME?​

This shows the volatility rankings from Semrush, SimilarWeb, Moz, and more. Plus, it compares how much things are shaking up this time compared to the core update in March.

​HARVARD RESEARCHERS EXPLAIN HOW OUR BRAINS SKIM INFORMATION​

This is an excerpt from the book Writing for Busy Readers: Communicate More Effectively in the Real World and it left me wanting more.

🫂 WHAT IS THE MOST INTIMATE THING YOU’VE EVER SEEN A BRAND DO AND PULL OFF?​

👻 APPLE CONTINUES TO USE OUR OWN MORTALITY AS MARKETING​

☹️ WHEN IT COMES TO WHERE ADS SHOW UP, MARKETERS AND CONSUMERS HAVE DIFFERENT PREFERENCES​

🏃 LEADERS, YOUR GEN Z AND MILLENNIAL EMPLOYEES MIGHT QUIT IN 2024. HERE’S WHY​

😲 ‘TOY STORY’-THEMED ANIMATED SIMULCAST OF NFL GAME SET TO STREAM ON DISNEY+ AND ESPN+

Some of the links in my newsletters are affiliate links. So sometimes I get monies (aka dollary doos, aka sweet sweet dough) when you buy or sign up for some of the stuff I mention—at no extra cost to you.