Taste test a newsletter
Race’s role in marketing
COMING AT YOU THE WEEK OF 11.8.22 This week's most important Marketing News STARTING IN MAY 2023, SIMILAR AUDIENCES SEGMENTS WILL STOP BEING GENERATED Then, by August 2023, the segments will be removed from all ad groups and campaigns. Google...
When a bad choice has a good outcome
COMING AT YOU THE WEEK OF 11.1.22 This week's most important Marketing News GOOGLE PUSHED BACK THE SUNSET OF UNIVERSAL ANALYTICS 360Now we have until July 2024. Google was planning on sunsetting UA properties in July 2023, but they’ve caught on that...
Not all house sounds are spooky sounds
COMING AT YOU THE WEEK OF 10.25.22 This week's most important Marketing News ADVERTISING GOOGLE ANNOUNCES PERSONALIZED AD OPTION USING PUBLISHER FIRST-PARTY COOKIES Starting November, these personalized ads can appear on publisher’s sites with...
It’s fun, gets straight to the point, and it’s full of interesting marketing tidbits.
Highrise has become my favorite marketing newsletter. They send quick (and actually enjoyable) updates about the most important marketing news.
The combo of nitty-gritty technical info and human-focused advice gets me excited to work in marketing.