2 LESSONS FOR CREATING MORE PERSUASIVE AND ENTERTAINING VIDEOS
Nicole Wawro is the co-founder of Fluence, an organization that’s all about taking on controversial issues that affect women. Over the last two years, they’ve gained 415.5k followers on TikTok. Here are our favorite lessons Nicole shared to create more persuasive and entertaining videos.
ARE YOUR VIDEOS SHOWING OR TELLING?
We hear that it’s best to show, not tell. You might think that just by making a video you’re automatically showing, but 😅 think again.
Nicole told us about a new video series they’re launching about the waves of feminism.
See how much more engaging that approach is? See how it really shows instead of tells?
HUMOR OPENS THE DOOR TO PERSUASION
Humor’s role in teaching and persuading an audience has become apparent to Nicole. To her, the purpose of Fluence is “to change women’s and men’s minds on controversial issues about women, so that they have the best possible long-term outcomes.”
Changing minds is at the heart of it all for them (same for us marketers, you know). And changing minds, or persuading people, isn’t easy. There’s always some amount of tension when you consider an opinion or solution that differs from your current one. Nicole noted, “If we have something funny to say, it goes better. It diffuses the tension.”
Humor isn’t necessarily enough to do the actual persuading, to really do the mind-changing. BUT, it gets people to spend longer on their content and gives them the opportunity to explain their ideas more.