Archive
🤯 New research: almost 40% of online traffic is fake
COMING AT YOU THE WEEK OF 3.28.23Good morning Highrisers! Welcome to week three of our “Best of Content”! We’ll be going over the most popular News section. See the articles section for more! This week in the marketing news… Linkedin rolled out four new updates for...
Google is about to put AI into the hands of three billion people
COMING AT YOU THE WEEK OF 3.21.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSMETA OFFICIALLY LAUNCHED NEW VERIFIED PROGRAM IN THE US Meta’s new Verified program is now available to users in the US. We’ll now be able to purchase a blue checkmark on Facebook or Instagram...
🚀 Highrise 100th edition and best of content coming up
COMING AT YOU THE WEEK OF 3.14.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSTIKTOK LAUNCHED “SERIES” TO GIVES CREATORS THE OPTION TO CHARGE FOR PREMIUM CONTENT Unlike Youtube monetization where you only make money from ads, TikTok Series allows users to create premium...
🤖 AI is taking over the world
COMING AT YOU THE WEEK OF 3.7.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSGOOGLE OPENED UP AI TO SEARCH ADS Google’s AI will output something called “automatically created assets” based on the keywords, headlines and assets you input. They’ll also show you the best...
Snow, TikTok and YouPod
COMING AT YOU THE WEEK OF 2.28.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSTIKTOK WILL OPEN MORE OPTIONS FOR CREATORS WITH CREATIVE PROGRAM BETA To access you have to be at least 18 years old, meet the minimum follow / video view requirements and don’t have your...
We officially opened Highrise Advertising 🔥
COMING AT YOU THE WEEK OF 2.21.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSINSTAGRAM WILL REMOVE LIVE STREAM SHOPPING ELEMENTS After March 16, you won’t be able to tag products while livestreaming. This feature was originally launched in 2020 but won’t be an option...
Google’s huge $170 BILLION dollar blunder
COMING AT YOU THE WEEK OF 2.14.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSTWITTER NOW SHARES AD REVENUE WITH CREATORS You’ll only see ad revenue if you’re verified. Youtube did something similar with their Partner Program. Plus all legacy Blue Verification check...
Hayley’s baby, the beach and Bard
COMING AT YOU THE WEEK OF 2.7.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSGOOGLE AI UPDATES: BARD & OTHER NEW SEARCH FEATURES Google’s ChatGPT competitor is here. They’re calling it Bard (no idea why), a lightweight chat search that piggy-backs off of Google...
ten siblings, a farm and a closet nerd
COMING AT YOU THE WEEK OF 1.31.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSYANDEX LEAK REVEALS HUNDREDS OF SEO RANKING FACTORS Never heard of these guys before but Yandex is the fourth largest search engine in the world. An employee leaked an old algorithm revealing...
What psycho breaks their own arm?
COMING AT YOU THE WEEK OF 1.24.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSYOU CAN NOW TEST PERFORMANCE MAX CAMPAIGNS USING THE EXPERIMENTS FEATURE Just last year Google released the Experiments feature that lets you test something BEFORE applying the test to your...
Why athletes listen to Old Mr Coach
COMING AT YOU THE WEEK OF 1.17.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSFACEBOOK IS REMOVING GENDER AS A TARGETING OPTION FOR TEENS Starting February, only age and location targeting will be available for teen audiences. GOOGLE ADDED 12 NEW ECOMMERCE METRICS AND...
Unpolished and effective ads
COMING AT YOU THE WEEK OF 1.10.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSGOOGLE’S UPDATING “REMOVE REDUNDANT KEYWORDS” RECOMMENDATIONS ON JAN 19 Google explained this update in an email Jan 4 that said, “Currently, the ‘Remove redundant keywords’ recommendation...
What would your perfect puppet master do?
COMING AT YOU THE WEEK OF 1.3.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSGA4 NOW LETS YOU RECREATE UNIVERSAL ANALYTICS AUDIENCES, AND PERSONALIZE THE HOME PAGE Keeping some things the same can decrease the stress of change, and that’s why this new feature is...
Finding ads you’ve been served before
COMING AT YOU THE WEEK OF 12.27.22 HOW TO FIND ADS YOU’VE SEEN ON SOCIAL It’s kind of weird how often I want to go back and look at ads that have come across my social feeds—as a marketer and as a normal person. But I hear it’s a thing for many of us. So here’s...
Keep 💩 off the fan during vacation
COMING AT YOU THE WEEK OF 12.20.22 This week's most important Marketing News GOOGLE UPDATED THEIR QUALITY RATER GUIDELINES There were many updates to the guide, most notably adding another item to the E-A-T concept. In addition to Expertise,...
Find content gaps with new Google product
COMING AT YOU THE WEEK OF 12.13.22 This week's most important Marketing News GOOGLE’S UPDATING THE HELPFUL CONTENT SYSTEM The update ads signals to show Google when content was created more for search engines than people. And it started...
Radishes and willpower
COMING AT YOU THE WEEK OF 12.6.22 This week's most important Marketing News GA4 HAS TWO NEW METRICS Views per session and average session duration are now available in Explorations and Reporting Customization in GA4. NEW GOOGLE ADSENSE FORMAT Google...
2023 SEO forecasting template
COMING AT YOU THE WEEK OF 11.29.22 This week's most important Marketing News NEW SHOPIFY APP FEATURE ALLOWS CUSTOMERS TO SEARCH ACROSS ALL MERCHANTS Shopify’s new feature competes with Google’s Shopping options. With it, users can search a term to...
Enjoy the whiplash from this A+ ad
COMING AT YOU THE WEEK OF 11.22.22 This week's most important Marketing News GOOGLE RELEASED NEW AR FEATURES IN MAPS AND FOR THE BEAUTY AND SHOE SPACE Those are separate spaces: the beauty space and the shoe space. There isn’t some super niche “beauty...
VR store on the Pacific garbage patch
COMING AT YOU THE WEEK OF 11.15.22 This week's most important Marketing News INSTAGRAM LAUNCHES IN-APP SCHEDULING TOOL Professional accounts can now schedule a post, reel, or carousel up to 75 days in advance, right on Instagram. TIKTOK LAUNCHED...
Race’s role in marketing
COMING AT YOU THE WEEK OF 11.8.22 This week's most important Marketing News STARTING IN MAY 2023, SIMILAR AUDIENCES SEGMENTS WILL STOP BEING GENERATED Then, by August 2023, the segments will be removed from all ad groups and campaigns. Google...
When a bad choice has a good outcome
COMING AT YOU THE WEEK OF 11.1.22 This week's most important Marketing News GOOGLE PUSHED BACK THE SUNSET OF UNIVERSAL ANALYTICS 360Now we have until July 2024. Google was planning on sunsetting UA properties in July 2023, but they’ve caught on that...
Not all house sounds are spooky sounds
COMING AT YOU THE WEEK OF 10.25.22 This week's most important Marketing News ADVERTISING GOOGLE ANNOUNCES PERSONALIZED AD OPTION USING PUBLISHER FIRST-PARTY COOKIES Starting November, these personalized ads can appear on publisher’s sites with...
Napoleon’s definition of genius
COMING AT YOU THE WEEK OF 10.18.22 This week's most important Marketing News For the record, we usually cover more than Google updates here. But Google dominated the marketing news this week. GOOGLE LAUNCHED SITE NAMES AND UPDATED FAVICONS Site names...
Building marketing tesseracts
COMING AT YOU THE WEEK OF 10.11.22 This week's most important Marketing News FACEBOOK RELEASES NEW TARGETING AUTOMATION, TESTS 2 NEW AD FORMATS, AND MORE Look at all the FB stuff going on: A new targeting automation, Advantage custom audience.Meta...
Advice from Liquid Death’s VP of Creative
COMING AT YOU THE WEEK OF 10.04.22 This week's most important Marketing News GOOGLE HELD THEIR SEARCH ON 22 EVENT There weren’t any Earth shattering announcements this year. Some Multisearch updates were the biggest deal (I say more about that below)....
Not the bet you expected
COMING AT YOU THE WEEK OF 9.20.22 This week's most important Marketing News GOOGLE AD EXTENSIONS BECOME ASSETS Besides changing the name of ad extensions, Google also updated things here. So you’ll be able to create the extensions (assets) in the same...
Your content should be more ambitious
COMING AT YOU THE WEEK OF 9.13.22 This week's most important Marketing News GOOGLE RELEASED A CORE ALGORITHM UPDATE YESTERDAY (MONDAY SEPT. 12) Lots of us are offended that Google started this update days after the Helpful Content one wrapped up. But...
Good riddance to tweet typos
COMING AT YOU THE WEEK OF 9.6.22 This week's most important Marketing News TWITTER IS REALLY TESTING THE EDIT FEATURE AND THEY’VE MADE TWITTER CIRCLE AVAILABLE TO ALL USERS For now it looks like they’re only doing internal testing,...
Deep conversations with strangers
COMING AT YOU THE WEEK OF 8.30.22 This week's most important Marketing News GOOGLE’S HELPFUL CONTENT UPDATE BEGAN ROLLING OUT THURSDAY AUG. 25 The Helpful Content update aims to encourage human-focused content. According to Google, sites that create...