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Enjoy the whiplash from this A+ ad

Enjoy the whiplash from this A+ ad

COMING AT YOU THE WEEK OF  11.22.22  ​This week's most important Marketing News   ​GOOGLE RELEASED NEW AR FEATURES IN MAPS AND FOR THE BEAUTY AND SHOE SPACE​ Those are separate spaces: the beauty space and the shoe space. There isn’t some super niche “beauty...

VR store on the Pacific garbage patch

VR store on the Pacific garbage patch

COMING AT YOU THE WEEK OF  11.15.22  ​This week's most important Marketing News   INSTAGRAM LAUNCHES IN-APP SCHEDULING TOOL​ Professional accounts can now schedule a post, reel, or carousel up to 75 days in advance, right on Instagram. ​​TIKTOK LAUNCHED...

Race’s role in marketing

Race’s role in marketing

COMING AT YOU THE WEEK OF  11.8.22   ​ This week's most important Marketing News   ​STARTING IN MAY 2023, SIMILAR AUDIENCES SEGMENTS WILL STOP BEING GENERATED​ Then, by August 2023, the segments will be removed from all ad groups and campaigns. Google...

When a bad choice has a good outcome

When a bad choice has a good outcome

COMING AT YOU THE WEEK OF 11.1.22  ​This week's most important Marketing News   ​GOOGLE PUSHED BACK THE SUNSET OF UNIVERSAL ANALYTICS 360​Now we have until July 2024. Google was planning on sunsetting UA properties in July 2023, but they’ve caught on that...

Not all house sounds are spooky sounds

Not all house sounds are spooky sounds

COMING AT YOU THE WEEK OF 10.25.22  ​This week's most important Marketing News   ADVERTISING ​GOOGLE ANNOUNCES PERSONALIZED AD OPTION USING PUBLISHER FIRST-PARTY COOKIES​ Starting November, these personalized ads can appear on publisher’s sites with...

Napoleon’s definition of genius

Napoleon’s definition of genius

COMING AT YOU THE WEEK OF 10.18.22  ​This week's most important Marketing News   ​For the record, we usually cover more than Google updates here. But Google dominated the marketing news this week. ​​GOOGLE LAUNCHED SITE NAMES AND UPDATED FAVICONS​ Site names...

Building marketing tesseracts

Building marketing tesseracts

COMING AT YOU THE WEEK OF 10.11.22  ​This week's most important Marketing News   ​FACEBOOK RELEASES NEW TARGETING AUTOMATION, TESTS 2 NEW AD FORMATS, AND MORE​ Look at all the FB stuff going on: A new targeting automation, Advantage custom audience.​Meta...

Advice from Liquid Death’s VP of Creative

Advice from Liquid Death’s VP of Creative

COMING AT YOU THE WEEK OF 10.04.22  ​This week's most important Marketing News   ​GOOGLE HELD THEIR SEARCH ON 22 EVENT ​ There weren’t any Earth shattering announcements this year. Some Multisearch updates were the biggest deal (I say more about that below)....

Not the bet you expected

Not the bet you expected

COMING AT YOU THE WEEK OF 9.20.22  ​This week's most important Marketing News   ​GOOGLE AD EXTENSIONS BECOME ASSETS​ Besides changing the name of ad extensions, Google also updated things here. So you’ll be able to create the extensions (assets) in the same...

Your content should be more ambitious

Your content should be more ambitious

COMING AT YOU THE WEEK OF 9.13.22   ​ This week's most important Marketing News   ​GOOGLE RELEASED A CORE ALGORITHM UPDATE YESTERDAY (MONDAY SEPT. 12)​ Lots of us are offended that Google started this update days after the Helpful Content one wrapped up. But...

Good riddance to tweet typos

Good riddance to tweet typos

COMING AT YOU THE WEEK OF 9.6.22   ​ This week's most important Marketing News    TWITTER IS REALLY TESTING THE EDIT FEATURE AND THEY’VE MADE TWITTER CIRCLE AVAILABLE TO ALL USERS​ For now it looks like they’re only doing internal testing,...

Deep conversations with strangers

Deep conversations with strangers

COMING AT YOU THE WEEK OF 8.30.22   ​ This week's most important Marketing News   GOOGLE’S HELPFUL CONTENT UPDATE BEGAN ROLLING OUT THURSDAY AUG. 25​ The Helpful Content update aims to encourage human-focused content. According to Google, sites that create...

Thank goodness we’re predictably irrational

Thank goodness we’re predictably irrational

COMING AT YOU THE WEEK OF 8.23.22  ​This week's most important Marketing News     GOOGLE’S HELPFUL CONTENT UPDATE SHOULD LAUNCH THIS WEEK​ This update is likely to bring significant changes to search results and shake up rankings. Google tweeted that...

Creating a safety net for risk-taking.

Creating a safety net for risk-taking.

COMING AT YOU THE WEEK OF 8.16.22   ​ This week's most important Marketing News   ​GOOGLE RELEASED A NEW SEARCH ENGINE, TALK TO BOOKS​ This new search engine pulls results only from the content of books. As a book worm, I think it’s very cool for the...

Advice from a Social Media Marketer at TikTok

Advice from a Social Media Marketer at TikTok

COMING AT YOU THE WEEK OF 8.9.22  ​This week's most important Marketing News   FACEBOOK IS RETIRING ITS LIVE SHOPPING EFFORTS ​ Last week, Instagram received a lot of negative feedback for pushing reels, and they started backtracking its recommended post....

You need a Flo from Progressive

You need a Flo from Progressive

COMING AT YOU THE WEEK OF 8.2.22   ​ This week's most important Marketing News   ​INSTAGRAM IS BACKTRACKING SOME OF ITS CHANGES​ After receiving a lot of negative feedback from many celebrities like Kylie Jenner and Kim Kardashian, Instagram has decided to...

6 legos, 915 million possibilities

6 legos, 915 million possibilities

COMING AT YOU THE WEEK OF 7.26.22   ​ This week's most important Marketing News   ​YOUTUBE BECOMES MORE SHOPPABLE WITH A SHOPIFY INTEGRATION AND MORE​ There’ll be a new “shopping destination” in the Explore tab of YouTube that’ll highlight shippable content....

The Harry-Draco rivalry explained

The Harry-Draco rivalry explained

COMING AT YOU THE WEEK OF 7.19.22  ​This week's most important Marketing News    NETFLIX NAMES MICROSOFT AS A PARTNER In April, Netflix announced the introduction of ads in their streaming services. Now, with the help of Microsoft, marketers will have access...

Lessons from ghost hunting

Lessons from ghost hunting

COMING AT YOU THE WEEK OF 7.12.22  ​This week's most important Marketing News    ​LOCATION-BASED TARGET AND EXCLUSION IS NOW AVAILABLE IN PERFORMANCE MAX CAMPAIGNS ​ Specifically, the targeting options are: Presence or interest: People...

Grading your own report cards

Grading your own report cards

COMING AT YOU THE WEEK OF 7.5.22   ​ This week's most important Marketing News    FCC COMMISSIONER ASKS APPLE AND GOOGLE TO REMOVE TIKTOK FROM APP STORES​ Commissioner Brendan Carr wrote as himself to make this request to the CEOs of Apple and Google....

How to draw by Picasso

How to draw by Picasso

COMING AT YOU THE WEEK OF 6.28.22   ​ This week's most important Marketing News    GOOGLE UPDATES ​GOOGLE CLARIFIES PRODUCT VARIANTS NEED THEIR OWN URL TO BE ELIGIBLE FOR RICH RESULTS​ In an update to their Product rich results support page, Google...

5 ad fetishes

5 ad fetishes

COMING AT YOU THE WEEK OF 6.21.22  ​This week's most important Marketing News    GOOGLE ADSENSE IS TESTING SHOPPING LINKS, KINDA LIKE AUTOMATIC AFFILIATES​ Google Adsense Labs (the home for their beta tests) now includes the shopping links feature. It’s...

A new search engine to challenge Google

A new search engine to challenge Google

COMING AT YOU THE WEEK OF 6.14.22What’s good, home slice?* ​ I’ve been puzzling over how to use punctuation and emojis in the newsletter. Cause it’s one thing to just use emojis and whatever kind of punctuation I feel like in texts or social posts. But everything...

How to swap out your ulcers for synergy

How to swap out your ulcers for synergy

COMING AT YOU THE WEEK OF 6.7.22Happy Tuesday, compadres! I’m curious what you think about this question below 👇 (click an emoji below to answer) Does it make sense for certain organizations to forgo a sign of Pride Month support?​👍​👎​​ This thought can lead to more...

Mouse 💩 + controversial feminism

Mouse 💩 + controversial feminism

COMING AT YOU THE WEEK OF 5.31.22What’s kickin my mail pals? Today, I have crafted you a visual story of my weekend. Please enjoy. ​ The highlight: new 🏠 The challenge: 📦 📦 📦 The expected obstacle (and best part of my existence): 👶 The unexpected obstacle : 🤒 🤧 The...

Prank calling Russian officials

Prank calling Russian officials

COMING AT YOU THE WEEK OF 5.24.22What’s crackalackin?! Last week, I asked you guys to vent to me, and many of you did. I was seriously excited to hear from you guys because: 1. it’s proof that on the other side of these emails sit real people—not to mention really...

Mexican pizza the musical featuring Dolly Parton

Mexican pizza the musical featuring Dolly Parton

COMING AT YOU THE WEEK OF 5.17.22Writing these newsletters can be a bit bizarre because you and I don’t know what one another looks like. Well, this is what I look like 👇. In case you missed it, I’m Hayley 👋. I started Highrise because I felt very frustrated as a new...

Lessons from interviewing Shaq

Lessons from interviewing Shaq

COMING AT YOU THE WEEK OF 5.10.22In my swim across internet content this week, I found these charts depicting a 90-year human life. It made me feel finite. Even the chart showing the amount of DAYS in a 90-year life made me feel like life is awfully short. I hope...

Yup, your ads have ears

Yup, your ads have ears

COMING AT YOU THE WEEK OF 5.3.22This week's most important Marketing News   ​A STUDY FINDS THAT ECHO SPEAKER CONVERSATIONS ARE USED TO TARGET ADS​ Researchers from four US universities published a paper titled, Your Echos are Heard: Tracking, Profiling, and Ad...

A lesson from Deadpool’s Tinder profile

A lesson from Deadpool’s Tinder profile

COMING AT YOU THE WEEK OF 4.26.22This week's most important Marketing News   ​​TWITTER HAS ACCEPTED ELON MUSK’S $44 BILLION TO BUY THEIR COMPANY​ Here’s a quick recap with the latest news. April 4: Elon Musk buys 9.2% of Twitter shares (so he has more shares than...