Archive
Hey, come on in
COMING AT YOU THE WEEK OF 9.19.23Come in, come in! I’m glad you could make it cause I know it’s a busy day for you. Nah, you can leave your shoes on. *awkward sideways hug* The marketing news is in the usual spot and don’t forget to grab an Interesting Stuff story on...
Why death by sword is nothing to fear
COMING AT YOU THE WEEK OF 9.12.23“A Horcrux is the complete opposite of a human being.” Seeing that Harry and Ron looked thoroughly confused, Hermione hurried on, “Look, if I picked up a sword right now, Ron, and ran you through with it, I wouldn’t damage your soul at...
Marketing Gems
What are marketing gems? These are valuable marketing tools and resources that you, Highrise readers, told me about. But it wouldn't be fair to keep this information all to myself, so here I am sharing it with you. I hope you find information that will excite...
Holy moly, these are good resources
COMING AT YOU THE WEEK OF 7.25.23Welcome to this fun, fancy special edition of Highrise today! It’s a Marketing Gems day where I share the best tools and resources that you guys—Highrise readers—have sent me over the last month. Here’s what you can do in today’s...
An American ghost in France
COMING AT YOU THE WEEK OF 8.29.23Flying to France was crazy. I was 18 and jittery and by myself. The flight was *surprise* just the beginning. I took French classes with classmates from China, Japan, Italy, Russia, Germany, and more. And French was our common...
Is it impossible to imagine a face?
COMING AT YOU THE WEEK OF 8.22.23Let’s say someone was plopped down in the middle of nowhere and they had never seen another person. They didn’t have mirrors or any good reflective surfaces near them. What would they think their face looked like? I’m convinced they...
I’m mad at the lawyers in my living room
COMING AT YOU THE WEEK OF 8.15.23I’m watching Suits. And it’s ruining my life. (It’s a dramedy about a real lawyer and a fakey lawyer, if you didn’t know). It’s ruining my life because it builds fantastic tension. There are secrets being held that we know will one day...
Can secrets make you friends?
COMING AT YOU THE WEEK OF 8.8.23What uuuupp?? In case you missed it last week, August is the “SHARE YOUR MARKETING GEM AND GET A FAT GIFT CARD FOR IT” month. It’s where you guys hit reply and share one of these things with me: A tool that helps your marketing or...
Ol’ man Simon, planted a diamond
COMING AT YOU THE WEEK OF 8.1.23Hi.I’ve got a big plan for this month. 1. You all share a favorite marketing gem with me (a useful marketing tool/framework/tip/etc.) 2. I share those brilliant ideas 3. We vote on the best idea shared 4. The winner—maybe you 😏—gets a...
Stonehenge streaker shares wisdom
COMING AT YOU THE WEEK OF 7.25.23What up, what up everybody?! I’ve got a fire quote from a man many of us know for streaking at Stonehenge. It's not a bad thing finding out that you don't have all the answers. You start asking the right questions.-- Erik Selvig...
Why Amazon, FB, & TikTok start great and go downhill
COMING AT YOU THE WEEK OF 7.18.23Heeeey, You know how so many cool sites, apps, and platforms start off on fire (in a good way) and then turn into a dumpster fire (in a bad way). I learned a new term this week for that: enshittification. If you want to hear the theory...
Ode to the chia pet king, UA epitaphs, & long live taylor
COMING AT YOU THE WEEK OF 7.11.23Happiest of Tuesdays to you, you, and you. This edition of Highrise was written while eating bomb fried rice and listening to Speak Now. It reminded me of this great read about Taylor Swift’s content marketing smarts. May your bowls...
Google might really owe you big money
COMING AT YOU THE WEEK OF 7.5.23Heeey team! Hit reply and let me know what you do when you're overwhelmed at work. My reply to myself would be "type through the tears.' lolol 🫡SIGNIFICANT NUMBER OF YOUTUBE ADS COULD BE SUBJECT TO REFUNDS TO ADVERTISERS This is big...
Swish, grab, swish, crash. Wail, cast.
COMING AT YOU THE WEEK OF 6.27.23When I was five I broke my arm. Well, I didn’t break my own arm. What pyscho breaks their own arm? The ground broke my arm when my sweaty, small hands slipped off the monkey bars. English has a weird way of applying blame to accidents,...
type–tap, slurp, type-tap, chomp
COMING AT YOU THE WEEK OF 6.20.23Eyo! In honor of Father’s Day I’ve got some music for you. Thanks Pops for listening to 91x alt rock San Diego station even when it came in way too fuzzy because our family lived too inland. Also thanks to the father of my...
What’s a contronym?
COMING AT YOU THE WEEK OF 6.13.23Heeey. I did a quick search to check the spelling of peruse today and I saw this insanity. I panicked because that is the exact opposite of what I believe peruse to mean. Then, I learned about contronyms. contronym, nouncon-tro-nym |...
What’s this new kind of hallucination?
COMING AT YOU THE WEEK OF 6.6.23Helloo This is a packed email. So, let’s just get to it. 🫡Hayley PS. Want to reach our very cool group of 10k+ marketers?Here are details about running ads in this newsletter or hit reply and talk to me. GOOGLE BARD CAN PROVIDE...
Hitting a deer doesn’t make you a hero
Hitting a deer doesn’t make you a hero
COMING AT YOU 5.30.23Hey team! There are all times we wish we could come up with something really funny to say. As marketers, a lot of those times pop up when writing ad copy or a TikTok or a blog post. Kevin Williamson once recommended listening to stand-up if you’re...
What whiners need
COMING AT YOU THE WEEK OF 5.16.23Heeey evrr-ee-bah-dee. You know what’s tricky? To think of a personal favor you can do for a giant group of people you only talk to one-way over email. But I HAVE AN IDEA. Awesome people want to be solution-creators, not gripers. They...
WHEN TEENY TINY IS BETTER
COMING AT YOU THE WEEK OF 5.9.23GUYS, IT’S ME, HAYLEY. I’VE EMERGED FROM THE COCOON OF NEW MOTHERHOOD TO HANG OUT WITH YOU GUYS AND GIVE YOU THE MARKETING NEWS. I’ve been: staring with goo-goo eyes at baby trying to wipe toddler’s butt while nursing baby staring at...
🍪 Cookies are going away soon and the alternative isn’t too bad
COMING AT YOU THE WEEK OF 4.25.23Goodmorning Highrisers, Here are a few takeaways from the week’s news: Cookies are going away and the alternative isn’t too bad Twitter requires advertisers to pay to play Google will sunset Search Ads 360 early 2024 - upgrade now...
🧐 Twitter’s three “super” updates
COMING AT YOU THE WEEK OF 4.18.23Hey crew, Lots of updates for you this week! The world is evolving faster than ever. Here are a few big takeaways: Twitter’s super-long tweets, super subs, and super money updates Search is transitioning from keywords to...
🍋 TikTok may spontaneously disappear
COMING AT YOU THE WEEK OF 4.11.23Good morning guys This week in the news… Youtube introduced reactions and automations for live streaming Microsoft updated their ad platform again Bard just got a whole lot smarter and is coming to Google search any day now If TikTok...
🎪Reddit steals the show
COMING AT YOU THE WEEK OF 4.4.23Hey guys, Welcome to our fourth and final week of our “Best of Content”! We’ll be going over the most popular interview content. Over the last two years, we’ve conducted exclusive interviews with bigwigs like Kevin Frank (former...
🤯 New research: almost 40% of online traffic is fake
COMING AT YOU THE WEEK OF 3.28.23Good morning Highrisers! Welcome to week three of our “Best of Content”! We’ll be going over the most popular News section. See the articles section for more! This week in the marketing news… Linkedin rolled out four new updates for...
Google is about to put AI into the hands of three billion people
COMING AT YOU THE WEEK OF 3.21.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSMETA OFFICIALLY LAUNCHED NEW VERIFIED PROGRAM IN THE US Meta’s new Verified program is now available to users in the US. We’ll now be able to purchase a blue checkmark on Facebook or Instagram...
🚀 Highrise 100th edition and best of content coming up
COMING AT YOU THE WEEK OF 3.14.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSTIKTOK LAUNCHED “SERIES” TO GIVES CREATORS THE OPTION TO CHARGE FOR PREMIUM CONTENT Unlike Youtube monetization where you only make money from ads, TikTok Series allows users to create premium...
🤖 AI is taking over the world
COMING AT YOU THE WEEK OF 3.7.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSGOOGLE OPENED UP AI TO SEARCH ADS Google’s AI will output something called “automatically created assets” based on the keywords, headlines and assets you input. They’ll also show you the best...
Snow, TikTok and YouPod
COMING AT YOU THE WEEK OF 2.28.23THIS WEEK'S MOST IMPORTANT MARKETING NEWSTIKTOK WILL OPEN MORE OPTIONS FOR CREATORS WITH CREATIVE PROGRAM BETA To access you have to be at least 18 years old, meet the minimum follow / video view requirements and don’t have your...