COMING AT YOU WEEK OF 7.20.21
Your weekly marketing news round-up
2 things to help your content and posts
This Hubspot article covers content marketing trends for this year. Check to see if any of the strategies would make sense for your organization.
Instagram auto captions are coming for videos in your feed, which is exciting if you trust auto captions…
3 things to remind you that marketing can be fun
7-Eleven is promoting its in-app delivery service by launching a slurpee into space. 👏🏻
Adidas made a billboard for women to swim in as part of its campaign promoting new inclusive swimwear.
Speaking of swimwear, Panera sold soup-themed swimsuits (and a bread bowl floatie) as a way of building loyalty and exploring its place as a lifestyle brand.
Video creation tips unique to Facebook, Instagram, and TikTok
Want your social videos to fit your audience’s expectations and needs? This infographic covers video formatting info (dimensions, file types, length, etc.) and production tips for the different social platforms. Here are the highlights for three of the social networks.
Let’s start with the #1-used social media platform, Facebook
Why to use video on FB: This app is used by over 2 billion people in the world (there are 7.8 billion total, btw). Plus, FB’s average engagement rate of video posts is 6.01%.
TIPS
- Consider using FB for paid ads because it’s great at targeting (finding the best people to show your ads to).
- Uploading a .mov or .MP4 can get you more views than uploading a link to a video because FB prioritizes uploaded videos.
- Best length is 2-3 minutes.
Instagram started as a photo sharing app but it’s transitioning its focus to video sharing
Why to use video on Instagram: Videos get 3x more comments than photos on Instagram. Also, features like swipe-ups in stories make Instagram the best platform for the e-commerce industry.
TIPS
- Videos are most effective at 30-60 seconds.
- Influencer reviews and shoppable videos currently see lots of success.
- Wednesdays are often the best day to post.
Last but surely not least, we have TikTok
Why to use TikTok: On average, a user will spend roughly 52 minutes per day on TikTok. That’s about 1 million videos being viewed every day (e’er day, e’er day).
TIPS
- Keep videos to 9-15 seconds.
- Story-driven videos thrive here, so create a narrative.
- Use that week or month’s trending songs, filters, and hashtags.
- Keep up with relevant challenges (e.g. #invertedfilterchallenge) and use them.
The infographic also reminds us all that there are a few elements to creating social video that stay constant across all platforms. 1) Don’t go for the hard-sell, 2) tell a story, 3) lead out with your best videos, and 4) always include a clear call-to-action.
Now get recording!
A friendly reminder for a healthy worklife
