COMING AT YOU WEEK OF 8.3.21
Useful news from this week
ONE
Facebook introduced their Campaign Ideas Generator. The generator provides templates and data insights for paid FB campaigns. Like you’d expect, the templates won’t be as great as thoughtful, tailored ads by your company. But if you’re a tight team with little bandwidth, this could come in handy.
TWO
It’s extremely important that you stay up-to-date on the chicken sandwich war drama. The latest chapter is titled: We come in piece by Popeyes.
THREE
Pinterest reported a drop in active users which stood out because they had a jump in active users during the pandemic. This might not be quite as crazy as some feel. Pinterest reports that many users who stopped being active were ones who mainly logged in on the web version instead of the app.
FOUR
This (slightly nerdy) article discusses ways marketing the Olympics has pivoted this year. It doesn’t necessarily say anything Earth-shattering, but it might be good fuel for reminding your boss that your job is more important than ever.
Interview with Nathan Rauschenberg
Do your (future) self a favor and specialize
Today we have some wisdom from Nathan Rauschenberg, the assistant director of social and digital content FOR THE SEATTLE SEAHAWKS. (I mean, we thought it was cool…) He told us how you can stand out in the hiring process for marketing positions.
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First off: choose something to be yours, and then get good at it
Nathan points out, “The hardest thing in any entry-level job is how do you stand out? And so when I talk to people, I ask, ‘What is your it factor?’” Nathan goes on to explain that your it factor can be a project that you’ve owned or a specialty you’ve developed.
He says, “I might see that you worked for an athletic program that has good social, but I don’t know where you fit in there. Your impact is a little vague. So take a project and own it from beginning to end. Then you can point to it and say, ‘This was my thing and these were the results.’”
Nathan used social media as an example to explain that bigger brands are also looking for marketers who specialize. For example, social media managers might have a speciality like video editing, graphic design, or photography. The same applies to marketers outside of social. You’re more likely to stand out if you’ve developed a speciality in SEO, PPC, copywriting, or another discipline.
Here’s the catch: you need to know what you like doing and what you’re good at doing, if you want to specialize. For some reason that can be freaking hard. Here’s what Nathan recommends.
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Talk to experienced people in your field
Nathan says, “When I talk to people early in their careers, I suggest finding people that do what they would like to do. Then, reach out to those people.”
In those conversations you can get advice on how to shape your career, but you can also vet specialities and industries. Find out what they do in their day-to-day work to see which situations sound like a future you’d like.
How do you contact these strangers? Nathan recommends DMing professionals on Twitter (and other platforms like LinkedIn aren’t terrible either). Don’t chicken out! He says, “It’s amazing how willing people are to give time, support, and guidance to people early in their careers.”
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Join Slack channels
Joining Slack channels can also help you determine which industry and marketing discipline you want to pursue, at least that’s what Nathan tells us. Just Google “Slack channels for ______” and insert an industry (like sports) and/or a speciality (like SEO). Look at the options and pick a few. Some Slack channels you have to pay for, but many of them just have you fill out a Google form (or something like that) and they’ll add you.
Funny enough, knowing what you want from your career is the first step to getting hired at your dream job or getting promoted to that new position. Happy soul searching!
A reminder to our friends who live in backlinks and meta tags
