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COMING AT YOU WEEK OF 10.5.21

This week’s most important marketing news

There’s a new Google ad budget report that “provides insight into how your spend is affected by your budget, as well as a breakdown of your daily spend throughout the month. If you change your average daily budget in the middle of a month, the budget report can show you what effect that change had on your spend and the maximum monthly spend.”

Google announced updates focused on shopping. Here are some we found interesting:

  • If you use local inventory ads, then people can purchase your product on Google and elect to pick it up from the store.
  • Similarly, if you use local inventory ads, people can see whether or not a product is in-stock.
  • iOS users can now make images “shoppable” on the Google app by turning on the new feature.

Google will now test their new privacy-focused initiatives, FloC and FLEDGE, early next year, later than initially planned.

Clubhouse announced new features. Now you can:

  • Share 30-second clips of a public/open room to multiple social channels or by saving the clip to your device.
  • Save a conversation for people to replay later.
  • Search for a room using keywords and phrases.

 

3 holiday tips to make you more successful and a happier marketer

Run dynamic date ads
​There’s something about a dynamic ad that makes you feel like a gift to society. More importantly, dynamic dates are especially effective at promoting holiday sales. In case you aren’t familiar, a dynamic date lets you include ad text like “sale ends in 3 days” that will automatically update in real time. So 24 hours later it would say, “sale ends in 2 days,” then another 30 hours later it would say “sale ends in 18 hours.” So simple, but so niiice👌.

Here’s Google’s instructions on how to set up dynamic dates in search ads.

Collect first-party data
​Google is preparing to take away their support of third-party cookies. With that change coming, companies are starting to collect info about their customers or site visitors that they usually would have acquired through third parties (such as demographic info or buying signals).

With more people on your site and more people making purchases over the holidays, it’s a great time to collect that data. You could choose a few key pieces of info to ask as part of their transaction or as a way to unlock a coupon. Later, you can use that data to create lookalike audiences and retargeting campaigns, not to mention how it’ll help you understand your audience better in general.

Decide what holiday success means for you
​This last tip is about what you should do first; we saved it in this list for last because it felt rebellious. But you will regret it if you go about the holiday season without defining success, which should look like setting goals.

The trick with giving you a tip like this is that you’re a smart adult and you know you should set goals. We’re telling you anyway because even smart adults don’t always do what they know they should.

But don’t just define holiday season success or set a Q4 goal just because it sounds like the responsible thing to do. Do it for these reasons too:

  1. This time of year can get seriously stressful. A goal will refine your priorities making you a more efficient, less-stressed worker.
  2. You aren’t just a marketer, you’re also a gift buyer who could use a raise after your own holiday shopping. It’s much easier to illustrate your success when asking for a raise if you set a goal and track your efforts.
  3. You aren’t an anarchist. You like to make the world a bit of a better place and setting goals will help your organization succeed and help your audience find a solution they’ve been looking

Alright, get to it!

 

Lets get visual

Google is the new homepage

We’ve crafted a crazy useful resource we’re calling The Mission Creep Workbook  

Ooh, sounds kinda spooky. Well the workbook isn’t spooky, but it does help you overcome a terrifying scenario.

You pour time and money into a big project or campaign. And then one day, you find yourself reporting to your boss that you didn’t hit your project goals on time, the campaign was pathetic compared to your vision, and money disappeared into unproductive places. That’s what mission creep is, and no one wants it.

So we made a workbook to help you avoid it. To help you start a project that will end in a meeting with your boss where you feel pumped to share the results.

How do you get your hands on the workbook?
​Get two friends to sign up for the Highrise newsletter using your unique referral link (which is now at the bottom of each week’s newsletter).