COMING AT YOU WEEK OF 12.14.21
Don’t forget we’ve got cooooool stuff coming up.
December 21: ❄️Our holiday edition ❄️
It’ll be at least as fun as chatting with Auntie Muriel over cider. Hopefully more.
January 11: Advice from Adam Alter
We don’t just think Adam is cool. The world has agreed about that. He wrote these two books:
1) Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
2) Drunk Tank Pink: And Other Unexpected Forces That Shake How We Think, Feel, and Behave
Plus, he gave this famous Ted Talk that has over 4 million views. So we will not be accepting excuses for missing that week’s newsletter.
This week’s most important marketing news
AN ASSET LIBRARY IS COMING TO YOUR GOOGLE ADS ACCOUNT AND FUNCTIONS ARE NOW FUNCTIONABLE (GO WITH IT) ON CUSTOM COLUMNS
The asset library isn’t anything fancy. It displays any images you currently have in your ad account. So if you plan on using those same image assets again, you can find them and pull them right from the library. This is being beta tested and Google hasn’t told us when it will roll out to everyone.
If you didn’t know, there are custom column options in Google Ads. The design has been tweaked a bit and now you can use functions on them. Functions mostly help you to format the numbers a report pulls, like round numbers (11.75=12) or show a date as only the month (1/4/22 = Jan).
SHOPPABLE LIVESTREAMS ARE BECOMING A THING
Today ends a week of livestream shopping events hosted by Instagram, and this is only the beginning. Coresight Research predicts that livestream shopping could account for as much as $25 billion in US revenue be 2023.
So if you’re looking for a big idea to bring to the 2022 Kickoff Meeting, you’re welcome.
CHROME’S MANIFEST V3 (MV3) WILL LIMIT AD-BLOCKING AND ALLOW FOR MORE TRACKING
A lot of this seems good for advertisers, and for now it seems to be. But outside of our industry, there has been some serious backlash about Manifest V3. Particularly that it’s “another example of the inherent conflict of interest that comes from Google controlling both the dominant web browser and one of the largest internet advertising networks.”
These reactions could motivate more people to use web browsers like Firefox, or it could encourage Google to do things differently with Chrome moving forward. Whatever pans out, we’ll keep you updated.
SMALL BUSINESSES ON FACEBOOK MAY SOON GET LIVE CHAT SUPPORT TO HELP TROUBLESHOOT APP ISSUES
Many people have experienced the absolute pain of getting locked out of your FB account, for “violating standards” or for “unusual account activity.” For small businesses who don’t have an assigned FB relationship manager this is especially frustrating. The live chat support feature is being tested to see if it can help with this and more account troubleshooting.
Bring your unique self to the table
Vicky Iacarella is a Creative Director at Target. I mean, to many of us that sounds like the holy grail, right? She leads a team of creatives, such as art directors and copywriters, as they work on promotional marketing.
“And one of the words I like to use a lot is inspiration,” she says. “I feel one of my responsibilities is to inspire the people that I work with.” We are thrilled because she agreed to inspire you and I today. Here’s what she’s got.
Get out and find what resonates with you
Want to develop your creativity? Vicky says you should leave the house, the office, and your normal spaces. When you get out, focus on finding newness. Artists throughout time have found creative inspiration through new sights and people. So give it a spin.
Besides getting inspired by what we find in these new places, getting out and seeing the wide world can clarify what matters to us and who we are. And that’s another way Vicky recommends growing your creativity: learning about who you are.
Listen for what you don’t see in yourself
As you get out in the world, who you are becomes more defined. The process takes time though, and most of us rarely feel complete clarity about our strengths and identity. While we’re on that path to self-enlightenment, Vicky encourages us to listen. “People will tell you things about yourself,” she promises. “You just might not see it in yourself yet.”
Grow where you’re planted
Vicky shared two of her unique characteristics that she’s developed:
- her leadership needs
- her Catholic faith
Many of the talented people Vicky leads have spent years developing skills in design, whereas Vicky’s background is in copywriting. Growing into her role required overcoming the doubt that she could lead people with technical design skills she hadn’t developed.
Vicky has also grown to appreciate how something that seems unrelated to her career, her Catholic faith, can actually enhance what she offers at work.
She explains, “I try to bring my unique and true self to work by learning what my inner talents or motivations are. And I navigate towards those because that’s where I will get the most joy in the work that I do.”
Vicky is a success story of digging in to find what makes you, you, and then applying that personal identity to the needs of your career.
Let’s get visual
Don’t forget this when crafting messages to your people. Make sure your copy, design, and journey are aligned. Otherwise, your people might drop you like you’re hot…or like you’re not hot.