COMING AT YOU WEEK OF 2.15.22
THIS WEEK’S MOST IMPORTANT MARKETING NEWS
GOOGLE ADS GET EXTENSION IMPROVEMENTS
Google is rolling out new improvements to its search ads. They’re automating everything! These improvements allow you to mix and match, not having to compromise between what you manually create. Google also improved callouts and structured snippets.
If you aren’t seeing the conversion you want, it could be because google conversions were delayed on February 9th. They are actively trying to recover the conversions affected by the issue; bidding wasn’t affected during the delay.
LINKEDIN IS ALLOWING USERS TO SWITCH OFF POLITICAL POSTS
We all have that one friend, who posts too much about their political views; lucky for you, LinkedIn is changing that! This test option is available to some U.S users but could be implemented for everyone.
INSTAGRAM IMPROVES CONTENT MANAGEMENT TOOLS
Instagram is allowing you to view “Your activity,” which allows you to track everything on the app. The activities you can view are time spent, interactions, searches, and content uploaded on the app.
COINBASE SUPER BOWL AD WAS EPIC
Coinbase stole the show! It was such a popular ad during the Super Bowl commercials that the app crashed. Aspiration for all of us in marketing! Today’s the last day to get your hands on the $15 worth of bitcoin.
6 SEO TIPS FOR SHOPIFY
Search engine optimization is unique on Shopify. Search Engine Land’s Shopify SEO Guide is a nice resource, and they just updated it. Here are our six favorite tips they share.
1. Use a lightweight Shopify theme to optimize page speed
If your site doesn’t load in 1-2 seconds, people get antsy and start jumping ship. So page speed is important to your visitors, and because it’s important to them, it’s important to Google’s algorithm. Shopify offers different themes for sites they host, and some will help you achieve faster loading time than others.
This article lists the mobile and desktop speeds for the Shopify themes, so you can check out how yours compares to others. If the loading time is a big problem for your site, consider migrating to one of the themes with better loading stats.
2. Get a good image compression app
Most pages of a Shopify site are full of product images, and images take forever to load. Compressing those images will help your load times, and having an app do it for you is 👌🏼.
The TinyIMG SEO & Image Optimizer has an average rating of 4.9 stars from 905 reviews.
3. Set up lazy loading for your site
With so many images, you may need more than a compression app. Lazy loading helps by decreasing the amount of images that load right away. Instead, it loads them while visitors scroll. Less images loading right away = faster page speed.
Some coding is required to implement lazy loading.
This Shopify article gives you more ideas and details about this technique.
And this article gives a nice step-by-step for adding the code to your site.
4. Get a good SEO app
It’s much easier to fulfill SEO basics (like writing a search-engine-friendly title tag and description) with an app.
Here’s a list of these kinds of apps. Most will give you a free trial for a week or so and then cost about $20/month after.
5. Don’t forget to submit your sitemap to Google
Shopify makes a sitemap for you, but Google still needs to receive that sitemap to make it as useful as possible. So, send it to them through the site’s Search Console account.
6. Make more room for descriptive language in your product page URLs
Shopify has a formula to automatically generate your product page URLs.
With Shopify’s default settings, you can only edit the “product-name” section. But if you use Cloudfare Workers you can personalize those URLs more and make room for longer keyword phrases.
This article goes into detail on how to set that up!
LET’S GET VISUAL