This week’s most important Marketing News

​UKRAINE’S TWITTER HAS OUR ATTENTION​

Their account has:

• Relevant memes
• Informative videos
• Clear calls-to-action
• Pitches to brands and prominent figures

The prominence of social media in this invasion will go down in history.

​META’S RESPONSE TO THE INVASION OF UKRAINE ​

✉️ They made encrypted Instagram chats available to all adults in Ukraine and Russia through Instagram.

🌎 They’ve blocked all advertisers in Russia from running ads anywhere.

🚫 Russia plans to block Facebook in their country, in response to the above.

​HOW OTHER COMPANIES ARE REACTING​

⏸ Google has completely paused ads in Russia, including advertisements on search, Youtube, and third-party sites.

🐦 Twitter banned ads in Ukraine and Russia. In response, Russia has blocked Twitter in their country.

📽 TikTok will not allow users in Russia to upload video content. This decision followed Russia’s law that people can be imprisoned for spreading fake news about the invasion of Ukraine.

​TIKTOK WILL SOON SUPPORT 10-MINUTE VIDEOS ​

YouTube may be a bit nervous.

​GOOGLE ANALYTICS 4 HAS A NEW HOMEPAGE​

​AFTER JUNE, YOU CAN’T CREATE OR EDIT GOOGLE EXPANDED TEXT ADS​

Existing expanded text ads can still run, and you can still access reports on their performance. 

Breaking down Mental barriers

A stigma surrounds mental health in our society and it is hard to be transparent about this issue, especially at work. We hope to destigmatize mental health and its effects. We spoke to Ben Harthun, who is a mental health advocate and a brand designer with experience at GoFundMe, Amazon, and Microsoft.

Ben reminded us that 25% of the population struggles with some sort of mental illness. He said:

Comparison is a thief:

Many times, we compare ourselves to our co-workers or family members. We see differences in abilities, talents, and results, but we don’t stop and realize that each one of us has different circumstances in life. Ben remarked that because we compare ourselves to the norms set up in society, we often feel anxious and less than accepted. He said:

Isolation increases mental health issues:

Working in the office has some benefits because it allows co-workers to more directly support each other. For example, co-workers can eat lunch at the same time compared to snacking alone at home. In general, socializing is easier. When working at home we lose some of this structure and support. Ben said:

Ways to combat mental health while working at home:

Ben suggests some techniques to help combat some of the negative effects on our mental health while working from home:

🥸 Have an advocate (someone who checks in on you)

🙃Set boundaries (mentally & physically)

😎 Find ways to prioritize your time creatively (automation is your friend)

😊 Keep a structured schedule

Now, we know that these things seem so easy to do. When things are easy, we sometimes forget to do them! It’s time to put yourself first—Namaste.✌🏾

PS Keeping sleep high in quality and quantity makes a crazy difference for my mental health. The Calm app can make it easier to fall asleep! Try it out, if you haven’t yet.

RESOURCES

GrowthMarketer is a nice newsletter if you’re looking for even more marketing news.

​These follow-up email templates are helpful for navigating communication.

LET’S GET VISUAL