COMING AT YOU THE WEEK OF 9.6.22
This week’s most important Marketing News
TWITTER IS REALLY TESTING THE EDIT FEATURE AND THEY’VE MADE TWITTER CIRCLE AVAILABLE TO ALL USERS
For now it looks like they’re only doing internal testing, then they’ll let their Twitter Blue subscribers test it out. Twitter Blue costs $5/month in the US and gives you “exclusive access to premium features.”
Twitter Circle lets you create a list of 150 people or less, called your Circle. Then, you can choose for your tweet to go to all your followers or your Circle.
GOOGLE’S HELPFUL CONTENT UPDATE IS STILL ROLLING OUT
In general, people are underwhelmed with the Helpful Content update. Google’s Danny Sullivan responded by pointing out that the update isn’t completely rolled out yet, and that it’s part of a continuing effort. Google also has a Form you can fill out if you think you’ve been affected by the update but shouldn’t have been.
GOOGLE GAVE US GOOD AND BAD EXAMPLES OF META DESCRIPTIONS
Examples are so nice. You can use these to up your meta description game.
NETFLIX WORKING TO SECURE AD BUYS BY SEPT. 30 AIMING FOR $65 CPM
Netflix may launch their ad-supported account in November and they’re asking ad buyers for a “soft $65 CPM,” cost per thousand impressions. Individual negotiations should drop that CPM a bit, but it’ll be interesting to see how much.
GOOGLE SHOPPING CAMPAIGNS HAS FOUR NEW UPDATES
- You can now “set store visits or sales default values at the campaign level.”
- You can access product-specific insights at the account level. They should help you “spot underperforming offers, identify products with missing feed attributes, and compare bidding with your top competitors.”
- The Deals Content API is meant to make it easier to manage deals at scale.
- You can list delivery dates and free returns on your ads.
USEFUL LINKS
The Principles of Quantum Team Management
Here James Everingham shares management tips like this:
“Often, a manager will take their team into a room and say, ‘Here’s what we need to do.’ Instead, if you simply outline the problem and what success looks like — let’s say it’s increasing revenue by 100% — all paths to success are still possible, including those you haven’t thought of yourself. It’s very likely that someone on your team will think of a better solution.”
People are already adjusting their spending from fear of a recession. This article gives more insights on how people may react and it gives suggestions on how marketers can handle that buying climate.
How to Implement an International SEO Strategy (Step-by-Step Guide)
I’m a sucker for a useful step-by-step guide, and this one by Ahrefs is just that.
9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond
This Hubspot article covers marketing trends that I’m glad they put on my radar.
Mistrust Plugins You Must: A Large-Scale Study Of Malicious Plugins In WordPress Marketplaces
Not to freak you out, but do your research about the plugins you use!
CAT PHILLIPS
This week we talked to Cat Philipps, CEO and founder of Pivot. According to Cat, personal branding for a CEO or employee is as vital as company or product branding. Pivot helps CEOs personally brand themselves.
Find Your Niche
Cat started her business 15 months ago during the pandemic when everything was unstable. She started offering her services as a marketing generalist but soon discovered that to differentiate herself she had to define and refine her offering. She said, “The first few months were just putting one foot in front of the other and just carrying on and just trying to make something of it in the present rather than the future.” Each step brought her closer to her niche and helped formalize her offering in helping leaders personally brand themselves.
Here are some ways to help find your niche:
🏆 Look for gap opportunities – be opportunistic.
🕰 Write down your financial goals and plans. Always consider your timeframe!
🤓Actively work towards your goals.
🤝 Surround yourself with people who want to help.
Even if you don’t start your own company, these tips will help you get ahead in your career.
Build Credibility
To gain clients in a start-up company, it is critical to brand yourself before branding your company. Cat knew this would be hard because of her age, and she hadn’t built a reputation for herself. To overcome these obstacles, she started working for brands for free because that would help build her knowledge and credibility fast. She started networking with people in the industry using LinkedIn. She said, “I always say that your network is your net worth.”
By focusing on those things, she was able to make real relationships that would lead to more clients. This hard work led to her earning the prestigious Midlands Business Award of Entrepreneur of the Year in 2022.Cat said, “Now people come to me and are shocked by the fact that I’m only 20. When I started, that was not the case because I hadn’t made anything of myself at that point.”
Keep Learning
If you’re not growing, then your value diminishes quickly. Keep the momentum you have gained and continue learning new and exciting things. Learn everything you can in the niche you serve. “If we do not understand the market, we won’t be able to explain it to our clients.”
Cat is working on her master’s online because she wants to continue her learning. She said since there is too much to do in life, “You prioritize the most important things and always include those things you enjoy. There’s always going to be some sacrifice that you make. But don’t stop learning! If you want to get ahead, then keep up with trends and updates.”
INTERESTING STUFF
Kids Yell “Poop” At Alexa, And These Musicians Profit — Buzzfeed News
Hong Kong is trialing ground-level signal lights so pedestrians can see them while browsing smartphones — ZME Science
“By using a waffle maker, you become one.” — Reddit
Is the World a More Dangerous Place for Kids Than It Used to Be? — Art of Manliness
Why Don’t Millennials Have Hobbies? — The Walrus
The iPhone turns 15: a visual history of every model to date — The Verge