COMING AT YOU THE WEEK OF 11.15.22
This week’s most important Marketing News
INSTAGRAM LAUNCHES IN-APP SCHEDULING TOOL
Professional accounts can now schedule a post, reel, or carousel up to 75 days in advance, right on Instagram.
TIKTOK LAUNCHED FIRST IN-APP SHOPS IN THE US
TikTok’s letting a few US brands sell products directly within the app. The store shows up as its own tab on an account’s profile. Some of TikTok’s eCommerce initiatives (like live-stream shopping) haven’t gone great in Western markets. So those who could monetize a TikTok account (like you, dear marketer) are watching to see if these shops work well…or not.
|
|
GOOGLE ADS REACH PLANNER NOW FORECASTS VIDEO ACTION CAMPAIGNS
The Reach Planner, which forecasts campaign performance, can now do its magic for Video Action Campaigns. You can now also set Online Conversions as a goal in the planner.
GOOGLE’S ADS EDITOR UPDATE COMES WITH 12 NEW FEATURES
Here are some, but there are many more.
- Asset library updates, like being able to assign images to folders
- You can turn on notifications
- Easier UI for editing ad schedules
GOOGLE RELEASED FREQUENCY TARGETING FOR YOUTUBE CAMPAIGNS
Google realized, “seeing the same ad repeatedly can be a frustrating experience for viewers and proves wasteful for advertisers.” So with Target Frequency, you can choose a frequency goal (such as 3 per week) for your YouTube campaigns.
SHOPIFY RELEASES NEW FORM APP TO HELP YOU COLLECT MARKETING DATA
Shopify Forms is a new, free app that prompts shoppers to submit their name and email in order to collect an offer or discount. The names and emails you collect will integrate into Shopify email, segmentation, and other Shopify features.
USEFUL LINKS
9 CHROME EXTENSIONS TO INCREASE YOUR PRODUCTIVITY
Productivity Chrome extensions are always enticing, and this list doesn’t disappoint.
THE ROLE OF SEARCH IN CAPTURING FIRST-PARTY DATA
We’re all looking for first-party data, and here’s how search can help you get it.
Plus, some of our favorite newsletters:
Glowreel shares interviews from women of color founders and leaders.
Magnetic Marketing sends an e-commerce marketing tip on Thursdays.
Work/Craft/Life is written by Neal Bascomb, a NYT bestselling writer, and he shares stories about people and their work that are inspiring, informative, and entertaining.
HOW TO BALANCE YOUR CREATIVITY AND SELF-CRITIC WITH GLOBAL BRAND CREATIVE MANAGER AT CONVERSE
Our inner critic can sometimes be a source of self-doubt. Michael Donner, Sr. Global Brand Creative Manager at Converse, shows us how we can combat this response and use our self-criticism to improve our work.
When it comes to a project, how are you pushing yourself to make it better?
Someone said, “As creatives, we have to be our worst critics.” When creating something, I have a curious side, but I’m arguing with myself. A lot of times, I think I have the answer, but I’ll counter-argue it. You get to a point with the project where the voice has fewer legs to stand on in an argument. This process helps me feel comfortable with the direction to move the project forward.
There came the point where any feedback I would receive was minimal to the conversations I had in my head. Self-challenging myself has always driven me in the right direction.
 |
How have you stayed creative throughout your time at Converse?
When I first started working, I always imagined I would be telling my own stories. I realized I could take my unique skill sets and represent a brand. Finding a company or brand you have some inherent alignment with goes a long way. It’s not the biggest leap in the world for me creatively to be working for a brand like Converse.
What has been your favorite project you’ve worked on?
We created a digital experience during Earth Month to raise awareness of sustainable products and initiatives within, called Renewed Labs. We brought to life a virtual reality store on the Pacific garbage patch. It was a year-long project and included working with digital-physical talent and influencer talent partnerships.
Check it out👇
 |
 |
 |
We all get burned out when it comes to a project that takes a long time. How do you avoid that?
I’ll have a spark that gets me going on a project, and then, of course, you hit a wall. You think it’s never going to go any further than this. In those moments, I’ll pocket the idea and carry it with me in the world. The idea will travel around with me as I’m going about my business, grocery shopping, or whatever. Something bubbles up again, and then I catch another spark. I work best when something inspires me.
INTERESTING STUFF