COMING AT YOU THE WEEK OF 12.6.22
This week’s most important Marketing News
Views per session and average session duration are now available in Explorations and Reporting Customization in GA4.
Google said, “Side rails are ads that stick to the sides of your pages when they’re viewed on widescreen devices, such as desktops.”
Brave is a privacy-centered browser and search engine. They’re running global beta testing on these search ads.
THREE NEW LINKEDIN PAGE FEATURES
- LinkedIn Newsletters can publish recurring articles and send notifications to subscribers.
- Updates to competitor analytics dashboard
- Products will be indexed in Linkedin’s search results
LINKEDIN FIGHTS SPAM WITH NEW FOCUSED MESSAGING OPTION
The setting will separate messages into a Focused inbox and an Other inbox. Focused messages will have “the most relevant new opportunities and outreach.”
LINKEDIN’S TESTING POST SCHEDULING WITHIN APP
Check and see if you’ve got a clock icon to the left of the “post” button. If you do, you can test it out.
Survey Of 755 Link Builders Shows What Works In 2022
The survey found things like (1) it takes an average of three months to see the effects of a link on search ranking and (2) link builders using social media build 22% more links than those who don’t.
Zoom for Google Workspace Add On
This lets you create and customize Zoom meetings for Google Calendar events, without leaving Google calendar. And while we’re talking Calendar tips:
- You can type “cal.new” into your browser to create a new event without getting distracted staring at your busy week.
- When in Calendar, you can hit C and it’ll create a new event like that *snap!*
Meco is a distraction-free space for reading and discovering newsletters. As a newsletter reader, it might be something you like.
A nice copywriting tip from Marketing Examples
WHY YOU SHOULD (AND SHOULDN’T) PANIC ABOUT THE NATURE OF WILLPOWER
Both you and I are wishing it was already our holiday vacation. So it’s taking extra willpower to get through our work day. Which has made me wonder, is it possible to find extra willpower?
Sorry, but the research points to “no.”
Roy F. Baumeister—a PhD holder and social psychologist at Florida State University—has been hardcore researching self-control. His research has convinced him that…
Willpower is a limited resource
For instance, in one study, his team invited some students to eat a few cookies. They asked another group to resist the baked goods. That poor second group was given radishes instead, which feels extra harsh. Like, why not give them carrots or something?
Anyway, after their snacks, they gave all the students these impossible geometry puzzles (again, harsh). The cookie eaters found the gumption to work on the puzzles for a whole 20 minutes. But the radish group gave up after an average of eight.
Our guy Roy says, “Many studies have found that people perform relatively poorly on tests of self-control when they have engaged in a previous, seemingly unrelated act of self-control.”
Watch out because decision-making in general can deplete our self-control
“After making decisions, people perform worse at self-control,” Dr. Roy says. He’s also observed that after using self-control, people make poorer choices or avoid decision making altogether.
Are you catching the moral of the story? You gotta use up your will-power and decision-making juice strategically. Here are some ideas.
Work on the biggest, baddest willpower item for an hour or two before the real day hits
Maybe your typical routine involves working out or getting your kid to daycare before you even start work. If those things dip into your willpower jar, then you might struggle with that big work project you wanted to tackle. Plan to work on that big, bad project for a bit before you hit the gym or before your kid wakes up. Or at least first thing in your work day.
Keep your glucose levels steady
Baumeister and his former student accidentally found a connection between glucose levels and self-control. Their tests ended up proving it. He says, “Acts of self-control reduce blood glucose levels. Low levels of glucose predict poor performance on self-control tasks and tests.”
So, don’t skip lunch to get working on that big, bad project. Don’t pre-game for the big, bad project with a few donuts (and then crash a while later). Go back to the basics and eat a balanced meal with whole grains, veggies, and some protein.
It’s worth pushing through the pain
While your day’s worth of willpower is a limited resource, you can work to increase your typical day’s willpower supply.
Just keep training those self-control muscles. The more you work ‘em, the bigger they’ll get. (This is not my uninformed guess, it’s what the PhD’s research has shown.)
It’s not easy work, but Dr. Roy makes a case for it.
We spoke to Asha Davis, Head of Integrated Brand/ Comms Strategy at Snap Inc. about successful campaigns. We learned that success doesn’t just depend on the metrics but on how our work changes the world. While striving for success, Asha teaches us how to put ourselves before our work and maintain a healthy balance in our lives.
📱 IN RARE INTERVIEW, TIKTOK CEO SHOU ZI CHEW EXPLAINS HOW US DATA WILL BE KEPT OUT OF CHINA
🤑 BIG ADVERTISERS INCLUDING AMAZON RETURNING TO TWITTER, SAYS REPORT
💰 MICROSOFT IS PLANNING TO DOUBLE THE SIZE OF ITS AD BUSINESS TO $20 BILLION
💪 APPLE’S NEW AD POWERFULLY REPRESENTS PEOPLE WITH DISABILITIES, SHOWCASING THE BRAND’S ACCESSIBILITY FEATURES
👨💻 SEO SALARIES 2022: INDUSTRY GROWTH & MANY NEW SEO PROFESSIONALS
🧪 INSTAGRAM TESTS MORE BEREAL-LIKE ELEMENTS AS IT LOOKS TO LEAN INTO THE AUTHENTIC SOCIAL SHIFT