For years, Erin Narloch had the unconventional job of tracking down shoes and other paraphernalia in order to visually share Reebok’s brand history. In my opinion, this background makes her uniquely qualified for her current role, Head of NFTs, at Enwoven. Enwoven is a pretty fascinating tech startup that helps companies save their history and tell their story.
Let’s hear what Erin had to say about branding and NFTs.
STORYTELLING IS THE HEART OF WHAT MARKETERS DO.
Erin said, “The best storytelling allows all of us to enter in the story and see ourselves reflected. Tap into some of the greatest human desires. NFT and Web 3, they provide an opportunity to play that part.”
WHAT MAKES AN NFT VALUABLE?
Most of us have wondered what gives NFTs their value, and you can peruse this Elements of Value pyramid (which we’ve shared before) to spot why people might buy NFTs.
Hint: most are in the emotional tier.
Erin also pointed out that you can attach more than badge value or nostalgia to NFTs. Your NFTs can:
- Give the owner a discount
- Provide access to pre-sales
- Be a ticket to your Creator Community
Remember: whatever access you’re trying to provide, it’s important to factor in scarcity to create the uniqueness associated with NFTs.
HOW MUCH SHOULD YOU KNOW BEFORE LAUNCHING NFTS?
It’s hard to dip your toes into new things like NFTs, but you don’t have to be an expert. Erin said, “No one’s the expert on everything. And the term expert is relative to the audience you’re with. I like to surround myself with people I can call upon to chime in on different topics. They hold credibility, and you as an individual then gain more credibility by looking outside of yourself.”
Reach out to individuals who are experts through Linkedin and have an informal interview to see what method they are using within the field of NFTs.