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COMING AT YOU WEEK OF 6.1.213 resources that pack a punch This Hubspot article challenges aspects of personas, such as including a name and photo. They also warn against focusing on fleeting characteristics. Instead, they recommend focusing on how your product...
How to earn a leader’s confidence
COMING AT YOU WEEK OF 5.25.21This weeks new's = great conversation kindling Google I/O, an annual developer’s conference, was held last week. We’ve picked three updates marketers might care about. (Don’t worry, most of this won’t be applied for quite a long while.)...
2 ways to be seen as an expert
COMING AT YOU WEEK OF 5.18.21Five pieces of information to make you look and feel informed ONEAbout 6% of iOS users are allowing app tracking since the iOS 14.5 update. This might be stressing you out. Remember that if we made it through the emo phase of the early...
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