COMING AT YOU THE WEEK OF 1.3.23
THIS WEEK’S MOST IMPORTANT MARKETING NEWS
Keeping some things the same can decrease the stress of change, and that’s why this new feature is appealing to many who have put off the transition to Google Analytics 4.
WordPress seems to have been inspired by some of the newsletter platforms like Substack and Beehiiv. Their new feature, WordPress.com Newsletter, has its own theme, lets you send out emails directly through WordPress, and allows you to upload an unlimited number of subscribers. You can also set up newsletter features to an existing WordPress site.
Twitter explained “We’re giving advertisers pre-bid controls to prevent their ads from appearing adjacent to Tweets that use keywords they’d like to avoid.”
Also, starting this year Twitter will provide brand safety reports conducted by 3rd parties. The reports “will give advertisers transparency on the context in which their ads served, according to the GARM Brand Safety & Suitability Framework.”
Search terms insights shows trends in keyword groups, instead of looking at each keyword individually.
Asset insights shows you which audiences are engaging with your different creative assets.
Audience insights gives info on characteristics of the people who engaged with your business.
Change history insights notes when there’s been a significant change in your key metrics and then helps you identify which changes you’ve implemented that might have caused the performance difference.
One report shows the number of people who saw your products in Search and Maps. The other shows the products that were seen the most.
Not a bad idea to bookmark this new dashboard: status.search.google.com. While large, systemic issues that affect crawling, indexing, or serving are rare for Google Search, there’s now an official place to go if you suspect one.
The updates only affect brands in California, Colorado, and Puerto Rico.
I appreciated the detailed suggestions Manick Bhan gives in this piece, and so did a lot of other people. This was one of the Content Marketing Institute’s best performing pieces of content last year.
This gives growth recommendations and tips for the ecommerce industry. It’s especially helpful if you work with SMB ecommerce companies or startups.
This review will remind you of the new ad placement and formats released last year that you should be keeping in mind in your PPC strategies for this year.
A few different data providers (like SEMrush and Moz) share the patterns they saw from these latest updates.
HOW TO STAY GOAL DRIVEN THROUGH THE NEW YEAR
We spoke to Katie DiTomaso, the social media marketer for brands like Alo, Redbull, and Guess. She has led multiple teams and has successfully managed many large social media accounts. We were so excited to learn from her. She creates things like this👇.
What is a specific project that you’ve been the proudest of?
A project that I’m super proud of was when Alo yoga was the official wellness partner of New York Fashion Week. We had our first-ever, in-person fashion Luxury Collection show. We covered it heavily on social media and had a landing page on our yoga site. That specific activation had one of the top clicks and sign-ups we’ve ever seen on a landing page.
Did you always know that you wanted to work in social media?
Early on in my career, I bounced around. It takes a little while to figure out what you want to do and what you’re passionate about. When it comes to young professionals, don’t get discouraged if you don’t know what you want to do right away. You have to consider what makes you excited and what lights you up.
In my first year of college, I worked long days doing Excel work, but I’m a creative person. I committed myself to find a new job, and I wanted it to be in a space that I was interested in and felt personally connected to—which is fashion and social media.
How do you stay up to date with the trends on social media?
The social world is ever-changing. To stay relevant, you need to be a connoisseur of all platforms. As soon as I hear of a new platform, I get on it and see it for myself and experience it. I am subscribed to several different publications and always strive to keep up to date. My two biggest suggestions are being on social media and subscribing to different newsletters.
What are you optimistic about for this upcoming new year?
I recommend reflecting on what you want for your future career because it’s easy to get caught up in the grind of everyday work. Overall, I plan to do a self check for the upcoming year. While at Alo, I would have my team and I do a six-month, self check-in.
- Is this the direction we want to go?
- What does our growth look like?
- Where do we want to be in another six months?
If you don’t communicate it or if you don’t know what you want to do, you won’t grow. We’d ask, am I growing? Am I learning? Okay, great, then I’m on the right path. Every new year, it’s important to reflect on the past year and plan accordingly.