COMING AT YOU THE WEEK OF 3.14.23
THIS WEEK’S MOST IMPORTANT MARKETING NEWS
Unlike Youtube monetization where you only make money from ads, TikTok Series allows users to create premium content and sell it directly to consumers. If you use TikTok in your marketing, then you might want to consider how you can create another income stream with this new feature. Series isn’t out for everyone yet but should be “in the coming months”.
Local Service Ads allow your services to be ranked based on location. Your ads can be set to attract phone calls, messages, and appointment books right from search. The new categories supported are:
If you run a business in any of those five categories, I’d recommend looking into this right away.
Only for the developers and tech-savvy among us. SnapChat, Quizlet, Instacart, and Shop are early adopters already using ChatGPT AI with huge success. Maybe we should start thinking about how AI and even something like ChatGPT could work in our apps, products, and businesses.
You decide on your budget and conversion goals and let Performance Max do the rest. Google’s AI will manage your travel ads for you including bidding, optimizing ads between channels, and selecting the most effective asset groups. You can now target customers on YouTube, Display, Search, Discover, Gmail, and Maps. Users are seeing up to 18% more conversions for similar cost per action.
They just increased the character limit last month, and now they’re doing it again. Seems like Twitter is breaking into new territory but we’re not exactly sure why. Some usage data has shown that people like having more characters to work with. We’ll see what that changes for our Twitter content strategies.
A thorough audit is essential before taking on new social media clients. If you manage social media for your clients, this one’s for you. This audit template helps you clearly understand your client’s social performance, identify areas of improvement, and develop measurable goals. Start your new client relationships with a targeted strategy that delivers actual results.
Successful habits separate the wanna-be’s from the high performers. Learn what habits Elon Musk, David Goggins, Albert Einstein, and others have developed that make them legends at their craft.
Google trends is an excellent place to start doing market research. It shows you what people are searching for right now on Google. It shows how searches compare against each other and you can filter it based on location or time. Very useful if you’re hoping to validate a market or niche before starting a new venture.
Speaking of trends, this article debunks five marketing tactics that just don’t work anymore. Pop-ups, mass-producing content just for content’s sake, and assuming Google will do your SEO for you are all on the naughty list. It also shares what you SHOULD do instead.
“BEST OF” HIGHRISE’S USEFUL LINKS
The highlights from the last 100 Highrise Editions. Enjoy.
Certain marketing content seems to lend itself more naturally to storytelling and creativity. Whereas, something like a guide to data cleaning best practices might seem more…painfully boring and storyless. This article gives tips for finding the storytelling in those pieces that we usually think of as lifeless.
Building out high-quality SEO processes takes an enormous amount of time and energy. If you’re anything like me, you’re short on both. The more you can automate the better. This article outlines two useful tips to speed up your SEO buildout.
Turns out ChatGPT can write code pretty well for stuff like sitemaps, markups, and tags. I think these prompts would be especially helpful for the marketer who doesn’t feel crazy qualified for the technical stuff, but is in charge of it anyway.
Andi is a smart new search tool that combines the results of Google with the conversational search style of ChatGPT. Instead of giving you an infinite number of search responses in list form, it does most of the research for you and acts just like messaging a friend. It’s currently ad free, tracking free, never gives you spam results AND cites its sources (something ChatGPT does NOT do). So whether you’re doing research, brainstorming new products or generating new headlines for your sales letter, Andi is the tool for you (and no they didn’t pay me to say that haha).
I got a lot of marketing inspiration as Andy walks through the deck and points out the successful principles.
Forecasting SEO results is a pain, and there isn’t a magic spell to solve that problem. But this Google sheet template is well-thought through and the article tells you how to adjust it for your case.
Productivity Chrome extensions are always enticing, and this list doesn’t disappoint.
The State of Technical SEO Report has some interesting data. For instance, Semrush was reported the top choice for assessing the search visibility for a website. Wix was considered the most problematic to work on for non-ecommerce platforms, while WordPress was ranked the best and easiest to use.