COMING AT YOU THE WEEK OF 3.21.23
THIS WEEK’S MOST IMPORTANT MARKETING NEWS
Meta’s new Verified program is now available to users in the US. We’ll now be able to purchase a blue checkmark on Facebook or Instagram for $US11.99 per month on the web, or $US14.99 in-app. You’ll get a verification tick on your profile, proactive account protection from impersonation, dedicated account support from Meta’s team, exclusive stickers for Stories and Reels, and 100 Stars a month to give to other creators on Facebook. Is it really worth the perception of credibility? Twitter clearly thinks so.
SEO specialists, this one’s for you because Google is changing things up. On March 15, they announced a core update that will take about two weeks to roll out fully. If you get hit (ie if your site has a sudden increase/decrease in visitors), click the link above for next steps.
Just last week they opened up their API (for all you developers out there) and this week they released GPT-4. It’s supposed to be way more accurate, and safe and can now interpret images. GPT-4 took the Uniform Bar Exam and got in the 90th percentile. Not bad.
Mark your calendars because on March 31 customize configuring conversion windows for Google Analytics is going away. 30,60, and 90-day conversion windows will still be available. They’re trying to sync connections between Google Analytics and Google Ads. Less flexible but more simple for us.
They announced on the 14th that they’re adding generative AI into Google Docs & Email. They’ve opened it up to a group of beta testers but it will be released to the public soon. In Gmail and Google Docs, you’ll be able to type in a few words about a topic, and the apps will automatically generate a draft. Get ready to get that paper written in record time and speed up literally EVERYTHING you do in Gmail & Docs.
Do you have one place to keep track of all your passwords? I’ve used pretty much every option out there… Safari Keychain, Chrome Passwords, LastPass and others. Not confusing or impossible to keep track of at all. 1Password is voted the world’s most-loved password manager, with top ratings from G2Crowd and Trustpilot. It’s also been named the top password manager by leading media outlets including Wired, The New York Times, and CNET.
Don’t worry. It’s not just you. This social media report shows engagement rates down across all platforms. Take a look at all the industry benchmarks in 14 different industries. Will this downward social trend continue? Only time will tell.
I wish! So far the answer is still NO, however, that doesn’t mean AI can’t speed up the process. This article puts AI to the test by asking ChatGPT and ChatSonic to write some simple email copy. Needed some editing but the results aren’t too bad. Wish we could all afford an A-level copywriter but alas. If you’re writing all your own copy, this might be worth checking out.
Wistia analyzed over 80 million marketing videos, surveyed 1,500+ marketers then put together this report for us. A few tips:
- Linkedin and YouTube are the most effective distribution channels for businesses heading into 2023.
- Long-form videos, like webinars and live events, are the fastest-growing successful video segment.
- CTAs and video lead capture are one of the most effective ways brands are turning viewers into prospects.
Check out the article to dig deeper into video strategy, creation, distribution, and audience engagement.
“BEST OF” HIGHRISE’S USEFUL LINKS
The highlights from the last 100 Highrise Editions. Enjoy.