COMING AT YOU THE WEEK OF 3.28.23
Good morning Highrisers!
Welcome to week three of our “Best of Content”! We’ll be going over the most popular News section. See the articles section for more!
This week in the marketing news…
- Linkedin rolled out four new updates for business pages
- Bing launched an ai image generator called visual stories
- Instagram released two new ad types that are incredibly useful
- Google bard opened up their waitlist to the public
- New research points to nearly 40% of all online traffic being fake
Let’s jump in,
THIS WEEK’S MOST IMPORTANT MARKETING NEWS
This update will give you more custom item-specific data like product color, size, availability status, etc… These additional fine-grain metrics will provide valuable insights that can enhance ad campaign performance, improve targeting, and ultimately boost return on investment (ROI).
LinkedIn is a current leader on organically reaching your audience. Coming up with a solid content strategy would be well worth your time and these updates help extend your reach…
- Scheduled Posts Update: optimize audience engagement by scheduling posts up to three months in advance.
- Audio Events (think clubhouse): connect with your audience through live, audio-only conversations without third-party tools.
- Automating Job Posting: reach more candidates by automatically sharing jobs as a Page post.
- Following Pages as an Organization: discover and join more conversations relevant to your brand by following Pages as your organization (ie you can follow pages as a page).
This update adds a new bookmark count that reveals how many users saved your tweet for later. Twitter is really opening the floodgates on Tweet metrics. Maybe they’re hoping this inspires more tweets?
The name isn’t very catchy but his new feature is actually pretty cool. It’s built into their new AI chat which is very convenient because you can now generate any text or images, all in one place. If you’re a content creator, cheers for keeping up with these lightning-fast changes and putting them to work. You can test drive the generator here for free.
1) Reminder Ads. These give users the option to get reminders one day, 15 minutes, and at the time of your events/launches. This new ad feature is available right now – go check it out. We’re expecting a dramatic increase in user attendance from these ads.
2) Search Result Ads. These will appear in their feed based on the search query and will be rolled out over the next few months.
Working with influencers to prompt your products and services can be a great additional revenue stream for your business. But finding the right person, trying to dig up their contact information, and then pitching a deal that they’ll agree to can be very time-consuming.
Intellifluence has the largest influencer fulfillment network on the planet and removes any barriers for you to start working with influencers today.
Casey Hill and his team spent $0 on this organic webinar strategy and generated 50 new paid accounts, reactivated 30 former accounts, and got 300 quality leads. Here’s how they did it…
- Adjust your webinar for multiple time zones.
- Set a registration count dealbreaker. Unless you’re selling a very high-ticket product, 25 attendees won’t cut it.
- Pre-record your presentation but show up to run Q&A.
- Follow up with attendees post-event.
CapCut is TikTok’s sister app and is voted the most popular video editor for content creators. It’s completely free and optimized for editing short-form videos. It’s got all the bells and whistles you need to produce high-quality videos in record time. Text-to-speech, captions, music, background removal, filters, stickers, and more. Might be worth a look if you produce lots of social media videos.
You can now join the waitlist and they’ll email you when it’s your turn to give it a go. We are curious to see how Bard compares to other AI chatbots. Hoping for the best from Google. 🙏🏻
According to this article, advertisers lost over 100 BILLION in revenue last year due to fake traffic. Yikes. Automation tools, click hijacking, and VPNs are the top culprits. If you run a lot of ads, a service like ClickCease might not be a bad idea for you. Here is another DIY option if you want a free option.
“BEST OF” HIGHRISE’S NEWS SECTION
In Question Hub, Google “collects unanswered questions directly from users to identify content gaps online.” Then, it shares that with publishers who sign up for the product.
Those are separate spaces: the beauty space and the shoe space. There isn’t some super niche “beauty shoe industry.” Now we’ve clarified that…
People can test foundation shades on the images of 150 models of various skin tones, right in search. Plus, people can project a 3D, AR representation of the shoes they’re interested in as part of their shopping process. (As long as the pair of shoes are from one of the shoe companies Google has enabled this for.)
Google’s ChatGPT competitor is here. They’re calling it Bard (no idea why), a lightweight chat search that piggy-backs off of Google search and their huge AI engine. It’s currently only available for testers but will be released to the public “soon”.
They announced on the 14th that they’re adding generative AI into Google Docs & Email. They’ve opened it up to a group of beta testers but it will be released to the public soon. In Gmail and Google Docs, you’ll be able to type in a few words about a topic, and the apps will automatically generate a draft. Get ready to get that paper written in record time and speed up literally EVERYTHING you do in Gmail & Docs.
Professional accounts can now schedule a post, reel, or carousel up to 75 days in advance, right on Instagram.