COMING AT YOU THE WEEK OF 8.9.22
This week’s most important Marketing News
FACEBOOK IS RETIRING ITS LIVE SHOPPING EFFORTS
Last week, Instagram received a lot of negative feedback for pushing reels, and they started backtracking its recommended post. Now, they are saying goodbye to their live shopping efforts. Looks like many users are not interested in live shopping streams.
GOOGLE WILL BEGIN TESTING THE PRIVACY SANDBOX TOOL TO SELECT USERS
Last week, we announced Google will pause their cookie-less future until 2024, but they will be testing a tool in the Privacy Sandbox for some users on August 28th.
Here’s the breakdown:
Users will visit different websites. Google will add browsers to “interest groups” depending on the website content, which it will later use to show users relevant ads.
Google claims Privacy Sandbox relies on APIs and interest groups to track user behavior without compromising privacy.
GOOGLE HAS BEEN HAVING ISSUES WITH IMPRESSION SHARE AND AUCTION INSIGHTS
Google is fixing the issue, but it won’t affect your ads. If your insights reporting data is having issues, keep checking your ad status.
AMAZON HAS ACQUIRED iROBOT FOR DATA PURPOSES
Amazon wants to use “ambient intelligence” to map out users’ homes for data purposes. They will be able to improve their target capabilities to advertise more home items like furniture.
PROFESSIONAL TWITTER ACCOUNTS JUST GOT BETTER BY HAVING A LOCATION SPOTLIGHT
This new feature lets local businesses display addresses and hours on their Twitter profile.
MICROSOFT IS ROLLING OUT AD UPDATES AND EXPANDING THEIR AUDIENCE NETWORK
Microsoft is updating its automotive and vertical ads to improve display prices, vehicles, and fuel types. Microsoft is expanding its Audience Network to 64 more global markets, including Brazil, Germany, and Australia.
USEFUL LINKS
The Flow State newsletter recommends two hours of music is perfect for working every weekday morning.
This article gives you useful Google search tricks by putting your query in quotation marks.
This article gives you 20 of the most popular LinkedIn courses that are free until the end of the month.
Advice for a TikTok expert
Daniel B. is the head of Social Media Marketing at TikTok. For many of us, that sounds like the dream job, right? Before TikTok, he was the Global Director of Social Media for Adidas. He created a newsletter called Life on 1% battery, where he shares career and marketing advice, and here’s what we’ve learned.
A social media strategy
There are a lot of behind-the-scenes tasks to every social media post and most importantly a strategy. Dan suggests the social media strategy needs to support the business goal. An example, “If your company sells shoes, your activity should be designed to overcome the barriers to more sales.” If your strategy supports your business goal, then test your strategy by trying to disprove it. Dan said, “The faster you realize a strategy won’t work, the sooner you’ll be able to optimize and redirect.” It also helps if a strategy is memorable and everyone is on the same page.
Culture goes before anything else
Dan believes that people who feel comfortable in a work environment will be able to work to their full potential. He said, “You can have the best strategy or product, but if your people don’t enjoy the work climate, the success timeline will be finite. By creating a safe and positive environment for the team, you open the door to 10x thinking, productivity, and a word-of-mouth talent pipeline.”
So, if you think those team bonding activities are just wasting your time, think again, it works!
Feedback is your friend
Feedback is hard to receive because it triggers negative emotional responses in us. Feedback reminds us of our insecurities, and naturally, we guard ourselves. Formal feedback is usually given once a year, but the most important feedback is given every day by those we work with. Dan said, “I’ve come to learn that if you can accept this, the reward is limitless, and you will be happier. The best way I wrestle with this is by remembering that even the best athletes have good games and bad games, and they all need a coach to point out how to improve.” Now, we’ve talked about Why The “Those Who Can’t Do, Teach” System Actually Works, if you need a refresher, go back and read it.
Anyways, I hope you can apply some of these tips and keep up the good marketing!👏
INTERESTING STUFF