by Hayley Robinson | Dec 20, 2022 | Career
COMING AT YOU THE WEEK OF 12.20.22 ​ This week’s most important Marketing News ​GOOGLE UPDATED THEIR QUALITY RATER GUIDELINES ​ There were many updates to the guide, most notably adding another item to the E-A-T concept. In addition to Expertise,...
by Hayley Robinson | Dec 13, 2022 | Interview
COMING AT YOU THE WEEK OF 12.13.22 ​ This week’s most important Marketing News ​GOOGLE’S UPDATING THE HELPFUL CONTENT SYSTEM The update ads signals to show Google when content was created more for search engines than people. And it...
by Hayley Robinson | Dec 6, 2022 | Content Marketing
COMING AT YOU THE WEEK OF  12.6.22 ​ This week’s most important Marketing News ​GA4 HAS TWO NEW METRICS​ Views per session and average session duration are now available in Explorations and Reporting Customization in GA4. ​NEW GOOGLE ADSENSE...
by Hayley Robinson | Nov 26, 2022 | Interview
COMING AT YOU THE WEEK OF  11.29.22 ​ This week’s most important Marketing News ​NEW SHOPIFY APP FEATURE ALLOWS CUSTOMERS TO SEARCH ACROSS ALL MERCHANTS​ Shopify’s new feature competes with Google’s Shopping options. With it, users can search a...
by Hayley Robinson | Nov 22, 2022 | Content Marketing
COMING AT YOU THE WEEK OF  11.22.22 ​ This week’s most important Marketing News ​GOOGLE RELEASED NEW AR FEATURES IN MAPS AND FOR THE BEAUTY AND SHOE SPACE​ Those are separate spaces: the beauty space and the shoe space. There isn’t some super niche...
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