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Continuous scroll on Google search, whaaat

Continuous scroll on Google search, whaaat

COMING AT YOU WEEK OF 10.19.21 This week’s most important marketing news ONEGoogle search results will now have continuous scrolling on mobile. We repeat, on mobile. But this is still big because so far you pretty much had to be in the top 10 results to get...
Lock in a great Google rank

Lock in a great Google rank

COMING AT YOU WEEK OF 10.12.21 This week’s most important marketing news ​ONEGoogle Adsense is changing its selling structure from second-place auction to first-place auction which means you might pay a bit more on this platform than you have been so far. But...
Keyword difficulty: what you should know

Keyword difficulty: what you should know

COMING AT YOU WEEK OF 8.17.21 Here’s what’s been going on this week ONE​Google announced a few changes they’ve made which are meant to protect kids and teens. For instance, they won’t allow you to target ads “based on the age and gender of interest of...
How to hit campaign goals

How to hit campaign goals

COMING AT YOU WEEK OF 7.6.21 We interrupt this scheduled programming to give you an important announcement   We’ve crafted a crazy useful resource we’re calling The Mission Creep Workbook. Ooh, sounds kinda spooky. Well the workbook isn’t spooky, but it does help you...
Using ad data to improve organic search

Using ad data to improve organic search

COMING AT YOU WEEK OF 6.15.21 This week’s info to keep you looking like you’re smart Info that can make you better at your job ​Don’t ditch video captions because 75% of mobile users listen to videos on silent, plus captions increase comprehension by 56%....
Get a 🙌🏻 from boss & audience

Get a 🙌🏻 from boss & audience

COMING AT YOU WEEK OF 3.23.21 Weekly catch up For anyone who just awoke from years of Netflix hypnosis. The iOS 14.5 update is live, and it was prophesied to bring destruction to the ad world. This is a helpful article about the update. It’s officially May, the month...