Archive
Building marketing tesseracts
COMING AT YOU THE WEEK OF 10.11.22 This week's most important Marketing News FACEBOOK RELEASES NEW TARGETING AUTOMATION, TESTS 2 NEW AD FORMATS, AND MORE Look at all the FB stuff going on: A new targeting automation, Advantage custom audience.Meta...
Advice from Liquid Death’s VP of Creative
COMING AT YOU THE WEEK OF 10.04.22 This week's most important Marketing News GOOGLE HELD THEIR SEARCH ON 22 EVENT There weren’t any Earth shattering announcements this year. Some Multisearch updates were the biggest deal (I say more about that below)....
Not the bet you expected
COMING AT YOU THE WEEK OF 9.20.22 This week's most important Marketing News GOOGLE AD EXTENSIONS BECOME ASSETS Besides changing the name of ad extensions, Google also updated things here. So you’ll be able to create the extensions (assets) in the same...
Your content should be more ambitious
COMING AT YOU THE WEEK OF 9.13.22 This week's most important Marketing News GOOGLE RELEASED A CORE ALGORITHM UPDATE YESTERDAY (MONDAY SEPT. 12) Lots of us are offended that Google started this update days after the Helpful Content one wrapped up. But...
Good riddance to tweet typos
COMING AT YOU THE WEEK OF 9.6.22 This week's most important Marketing News TWITTER IS REALLY TESTING THE EDIT FEATURE AND THEY’VE MADE TWITTER CIRCLE AVAILABLE TO ALL USERS For now it looks like they’re only doing internal testing,...
Deep conversations with strangers
COMING AT YOU THE WEEK OF 8.30.22 This week's most important Marketing News GOOGLE’S HELPFUL CONTENT UPDATE BEGAN ROLLING OUT THURSDAY AUG. 25 The Helpful Content update aims to encourage human-focused content. According to Google, sites that create...
Thank goodness we’re predictably irrational
COMING AT YOU THE WEEK OF 8.23.22 This week's most important Marketing News GOOGLE’S HELPFUL CONTENT UPDATE SHOULD LAUNCH THIS WEEK This update is likely to bring significant changes to search results and shake up rankings. Google tweeted that...
Creating a safety net for risk-taking.
COMING AT YOU THE WEEK OF 8.16.22 This week's most important Marketing News GOOGLE RELEASED A NEW SEARCH ENGINE, TALK TO BOOKS This new search engine pulls results only from the content of books. As a book worm, I think it’s very cool for the...
Advice from a Social Media Marketer at TikTok
COMING AT YOU THE WEEK OF 8.9.22 This week's most important Marketing News FACEBOOK IS RETIRING ITS LIVE SHOPPING EFFORTS Last week, Instagram received a lot of negative feedback for pushing reels, and they started backtracking its recommended post....
You need a Flo from Progressive
COMING AT YOU THE WEEK OF 8.2.22 This week's most important Marketing News INSTAGRAM IS BACKTRACKING SOME OF ITS CHANGES After receiving a lot of negative feedback from many celebrities like Kylie Jenner and Kim Kardashian, Instagram has decided to...
6 legos, 915 million possibilities
COMING AT YOU THE WEEK OF 7.26.22 This week's most important Marketing News YOUTUBE BECOMES MORE SHOPPABLE WITH A SHOPIFY INTEGRATION AND MORE There’ll be a new “shopping destination” in the Explore tab of YouTube that’ll highlight shippable content....
The Harry-Draco rivalry explained
COMING AT YOU THE WEEK OF 7.19.22 This week's most important Marketing News NETFLIX NAMES MICROSOFT AS A PARTNER In April, Netflix announced the introduction of ads in their streaming services. Now, with the help of Microsoft, marketers will have access...
Lessons from ghost hunting
COMING AT YOU THE WEEK OF 7.12.22 This week's most important Marketing News LOCATION-BASED TARGET AND EXCLUSION IS NOW AVAILABLE IN PERFORMANCE MAX CAMPAIGNS Specifically, the targeting options are: Presence or interest: People...
Grading your own report cards
COMING AT YOU THE WEEK OF 7.5.22 This week's most important Marketing News FCC COMMISSIONER ASKS APPLE AND GOOGLE TO REMOVE TIKTOK FROM APP STORES Commissioner Brendan Carr wrote as himself to make this request to the CEOs of Apple and Google....
How to draw by Picasso
COMING AT YOU THE WEEK OF 6.28.22 This week's most important Marketing News GOOGLE UPDATES GOOGLE CLARIFIES PRODUCT VARIANTS NEED THEIR OWN URL TO BE ELIGIBLE FOR RICH RESULTS In an update to their Product rich results support page, Google...
5 ad fetishes
COMING AT YOU THE WEEK OF 6.21.22 This week's most important Marketing News GOOGLE ADSENSE IS TESTING SHOPPING LINKS, KINDA LIKE AUTOMATIC AFFILIATES Google Adsense Labs (the home for their beta tests) now includes the shopping links feature. It’s...
A new search engine to challenge Google
COMING AT YOU THE WEEK OF 6.14.22What’s good, home slice?* I’ve been puzzling over how to use punctuation and emojis in the newsletter. Cause it’s one thing to just use emojis and whatever kind of punctuation I feel like in texts or social posts. But everything...
How to swap out your ulcers for synergy
COMING AT YOU THE WEEK OF 6.7.22Happy Tuesday, compadres! I’m curious what you think about this question below 👇 (click an emoji below to answer) Does it make sense for certain organizations to forgo a sign of Pride Month support?👍👎 This thought can lead to more...
Mouse 💩 + controversial feminism
COMING AT YOU THE WEEK OF 5.31.22What’s kickin my mail pals? Today, I have crafted you a visual story of my weekend. Please enjoy. The highlight: new 🏠 The challenge: 📦 📦 📦 The expected obstacle (and best part of my existence): 👶 The unexpected obstacle : 🤒 🤧 The...
Prank calling Russian officials
COMING AT YOU THE WEEK OF 5.24.22What’s crackalackin?! Last week, I asked you guys to vent to me, and many of you did. I was seriously excited to hear from you guys because: 1. it’s proof that on the other side of these emails sit real people—not to mention really...
Mexican pizza the musical featuring Dolly Parton
COMING AT YOU THE WEEK OF 5.17.22Writing these newsletters can be a bit bizarre because you and I don’t know what one another looks like. Well, this is what I look like 👇. In case you missed it, I’m Hayley 👋. I started Highrise because I felt very frustrated as a new...
Lessons from interviewing Shaq
COMING AT YOU THE WEEK OF 5.10.22In my swim across internet content this week, I found these charts depicting a 90-year human life. It made me feel finite. Even the chart showing the amount of DAYS in a 90-year life made me feel like life is awfully short. I hope...
Yup, your ads have ears
COMING AT YOU THE WEEK OF 5.3.22This week's most important Marketing News A STUDY FINDS THAT ECHO SPEAKER CONVERSATIONS ARE USED TO TARGET ADS Researchers from four US universities published a paper titled, Your Echos are Heard: Tracking, Profiling, and Ad...
A lesson from Deadpool’s Tinder profile
COMING AT YOU THE WEEK OF 4.26.22This week's most important Marketing News TWITTER HAS ACCEPTED ELON MUSK’S $44 BILLION TO BUY THEIR COMPANY Here’s a quick recap with the latest news. April 4: Elon Musk buys 9.2% of Twitter shares (so he has more shares than...
Essential bonds aren’t efficient, just essential
COMING AT YOU THE WEEK OF 4.19.22Hey! Check out this quote from Brad Stulberg who gives wellness advice that transcends the wellness fads that we encounter regularly. If your goal is optimization today, tomorrow or this week, it almost always makes sense to push...
YOU: I need ppl to convert. ME: Do this
COMING AT YOU THE WEEK OF 4.12.22This week's most important Marketing News ELON MUSK BOUGHT A BIG STAKE IN TWITTER AND ALMOST JOINED THE BOARD This was fun and dramatic, as many things to do with Elon are. He almost joined the board, and then didn’t. But as...
SEO flowcharts + freelancer tips
COMING AT YOU THE WEEK OF 4.5.22This week's most important Marketing News GOOGLE SEARCH ADDED A NEW LABEL: HIGHLY CITED The label does what its title suggests—it identifies articles or pages that are frequently cited by other sources. META DID...
A simple tactic for a tighter team
COMING AT YOU THE WEEK OF 3.29.22This week's most important Marketing News TWITTER HAS COME OUT WITH A KEYWORD SEARCH FOR DMS This new feature will filter your search into four segments: 📡 All –Displays your search results including username and key terms that...
Playlist of 👌🏼 marketing podcast episodes
COMING AT YOU THE WEEK OF 3.22.22This week's most important Marketing News UNIVERSAL ANALYTICS WILL STOP COLLECTING DATA JULY 1, 2023 R I P Background: Since 2012, Universal Analytics (UA) has been Google’s main web analytics service. In October 2020, Google...
The dimensionalize technique
COMING AT YOU THE WEEK OF 3.15.22This week's most important Marketing News GOOGLE’S ‘RUSSIAN INVASION OF UKRAINE’ RESULTS INCLUDE NEW SEARCH FEATURES With so many of us wanting to know what’s going on in Ukraine, Google has been updating its search engine...