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Mexican pizza the musical featuring Dolly Parton

Mexican pizza the musical featuring Dolly Parton

COMING AT YOU THE WEEK OF 5.17.22Writing these newsletters can be a bit bizarre because you and I don’t know what one another looks like. Well, this is what I look like 👇. In case you missed it, I’m Hayley 👋. I started Highrise because I felt very frustrated as a new...

Lessons from interviewing Shaq

Lessons from interviewing Shaq

COMING AT YOU THE WEEK OF 5.10.22In my swim across internet content this week, I found these charts depicting a 90-year human life. It made me feel finite. Even the chart showing the amount of DAYS in a 90-year life made me feel like life is awfully short. I hope...

Yup, your ads have ears

Yup, your ads have ears

COMING AT YOU THE WEEK OF 5.3.22This week's most important Marketing News   ​A STUDY FINDS THAT ECHO SPEAKER CONVERSATIONS ARE USED TO TARGET ADS​ Researchers from four US universities published a paper titled, Your Echos are Heard: Tracking, Profiling, and Ad...

A lesson from Deadpool’s Tinder profile

A lesson from Deadpool’s Tinder profile

COMING AT YOU THE WEEK OF 4.26.22This week's most important Marketing News   ​​TWITTER HAS ACCEPTED ELON MUSK’S $44 BILLION TO BUY THEIR COMPANY​ Here’s a quick recap with the latest news. April 4: Elon Musk buys 9.2% of Twitter shares (so he has more shares than...

Essential bonds aren’t efficient, just essential

Essential bonds aren’t efficient, just essential

COMING AT YOU THE WEEK OF 4.19.22Hey! Check out this quote from Brad Stulberg who gives wellness advice that transcends the wellness fads that we encounter regularly. If your goal is optimization today, tomorrow or this week, it almost always makes sense to push...

YOU: I need ppl to convert. ME: Do this

YOU: I need ppl to convert. ME: Do this

COMING AT YOU THE WEEK OF 4.12.22This week's most important Marketing News   ​​ELON MUSK BOUGHT A BIG STAKE IN TWITTER AND ALMOST JOINED THE BOARD​ This was fun and dramatic, as many things to do with Elon are. He almost joined the board, and then didn’t. But as...

SEO flowcharts + freelancer tips

SEO flowcharts + freelancer tips

COMING AT YOU THE WEEK OF 4.5.22This week's most important Marketing News   ​GOOGLE SEARCH ADDED A NEW LABEL: HIGHLY CITED ​ The label does what its title suggests—it identifies articles or pages that are frequently cited by other sources. ​META DID...

A simple tactic for a tighter team

A simple tactic for a tighter team

COMING AT YOU THE WEEK OF 3.29.22This week's most important Marketing News   ​TWITTER HAS COME OUT WITH A KEYWORD SEARCH FOR DMS​ This new feature will filter your search into four segments: 📡 All –Displays your search results including username and key terms that...

Playlist of 👌🏼 marketing podcast episodes

Playlist of 👌🏼 marketing podcast episodes

COMING AT YOU THE WEEK OF 3.22.22This week's most important Marketing News   ​UNIVERSAL ANALYTICS WILL STOP COLLECTING DATA JULY 1, 2023​ R I P Background: Since 2012, Universal Analytics (UA) has been Google’s main web analytics service. In October 2020, Google...

The dimensionalize technique

The dimensionalize technique

COMING AT YOU THE WEEK OF 3.15.22This week's most important Marketing News   ​ ​GOOGLE’S ‘RUSSIAN INVASION OF UKRAINE’ RESULTS INCLUDE NEW SEARCH FEATURES​ With so many of us wanting to know what’s going on in Ukraine, Google has been updating its search engine...

Social media making history

Social media making history

COMING AT YOU THE WEEK OF 3.8.22This week's most important Marketing News   ​UKRAINE’S TWITTER HAS OUR ATTENTION​ Their account has: Relevant memes Informative videos Clear calls-to-action Pitches to brands and prominent figures The prominence of social media in this...

The clinical cause of the zombie apocalypse

The clinical cause of the zombie apocalypse

COMING AT YOU THE WEEK OF 3.1.22Highrise turns 1 today!I want to celebrate one year of Highrise with you! And celebrations = 🎁 🎁 🎁 So I made you some phone and desktop wallpapers! Here's a preview of a few. There are 18 different designs, so check them out in the...

Telling (un)secrets + differentiating

Telling (un)secrets + differentiating

COMING AT YOU WEEK OF 2.22.22This week's most important marketing news​FACEBOOK HAS (RELATIVELY) IMPROVED iOS CONVERSION TRACKING​ Since Apple’s privacy updates, Facebook’s estimated they were underreporting iOS web conversions by about 15%. Now, they believe they are...

Marketing runs the household

Marketing runs the household

COMING AT YOU WEEK OF 2.15.22THIS WEEK'S MOST IMPORTANT MARKETING NEWS   ​​​GOOGLE ADS GET EXTENSION IMPROVEMENTS ​ Google is rolling out new improvements to its search ads. They're automating everything! These improvements allow you to mix and match, not having to...

A simple ad tactic to support diversity

A simple ad tactic to support diversity

COMING AT YOU WEEK OF 2.8.22The single most-cringey moment of my life happened on a May afternoon I had started a new role at my job, one that didn’t exist before. It was an exciting, ground-breaking endeavor! So I felt queasy most days. This was also around the time...

Avoid having sight but no vision

Avoid having sight but no vision

COMING AT YOU WEEK OF 2.1.22This week's most important marketing news​GOOGLE CHANGES COURSE FROM ‘FLOC’ TO ‘TOPICS’ AS THEY PHASE OUT COOKIES​ A while ago, Google announced FLoC as their solution to a cookie-less world. It seems Google received criticism and concerns...

You’re off the edge of the map, mate.

You’re off the edge of the map, mate.

COMING AT YOU WEEK OF 1.25.22HERE'S WHAT I'VE GOT FOR YOU TODAY The good, old new marketing news Visual storytelling lessons from a photojournalist A treasure mapTHIS WEEK'S MOST IMPORTANT MARKETING NEWS   ​S O C I A L M E D I A ​META IS BEGINNING TO OUTLINE THE...

Wow, Tuesday looks good on you

Wow, Tuesday looks good on you

COMING AT YOU WEEK OF 1.18.22Happy Tuesday 👋🏻 Did you get a long weekend or were you robbed? More importantly, did you take some time to think about what Martin Luther King Jr’s life means to you and those around you? For me, his life is a reminder that it takes...

Adam Alter: The dark side of technology

Adam Alter: The dark side of technology

COMING AT YOU WEEK OF 1.11.22Hey, what's crackin?? You look great today. Here's what we've got for ya: The industry news (cause we're dependable as all get out) Adam Alter's advice for marketers A punch in the face from yourself THIS WEEK'S MOST IMPORTANT MARKETING...

A brain ice cream cone

A brain ice cream cone

COMING AT YOU WEEK OF 1.4.22​​GUYS, IT’S ABOUT TIME WE GOT TO KNOW EACH OTHER    This is me, Hayley. 👋🏻 I like to feel smart, and guess how I felt when I got started in my career as a content marketer? Not smart. The marketing industry was full of...

Falsely cool time superpowers

Falsely cool time superpowers

COMING AT YOU WEEK OF 12.28.21T-ONE WEEK UNTIL... January 11 when we'll feature advice from Adam Alter in the newsletter!​At this point we're sure you've heard us say it, but Adam is one smart cookie and has great advice. Here's some proof. He wrote these two...

Pass the TikTok menu, please

Pass the TikTok menu, please

COMING AT YOU WEEK OF 12.21.21WELCOME TO THE HOLIDAY EDITION ❄ ❄ We dressed up for you. But before the party starts, don't forget.👇🏼 January 11: Advice from Adam Alter​We don’t just think Adam is cool. The world has agreed about that. He wrote these two books:​1)...

“Start,” said the stop sign

“Start,” said the stop sign

COMING AT YOU WEEK OF 12.14.21Don’t forget we’ve got cooooool stuff coming up. December 21: ❄️Our holiday edition ❄️​It’ll be at least as fun as chatting with Auntie Muriel over cider. Hopefully more. January 11: Advice from Adam Alter​We don’t just think Adam is...

Siri, remind me to fail at 2pm tomorrow

Siri, remind me to fail at 2pm tomorrow

COMING AT YOU WEEK OF 12.7.21Get pumped about some upcoming newsletters with us. Next week: Our interview with Target’s Head of Creative, Vicky Iacarella​A wise and successful woman working at a dream position, it was a recipe for great insights. You’ll get them next...

Bathroom breaks + more on randomness in customer behavior

Bathroom breaks + more on randomness in customer behavior

COMING AT YOU WEEK OF 11.30.21This week's most important marketing news   A SHOPPING REPORT Walmart was the first to try out a shoppable live stream on Twitter the Sunday between Black Friday and Cyber Monday. We weren’t able to attend on account of still being in...

Man, I hope your week is stellar

Man, I hope your week is stellar

COMING AT YOU THE WEEK OF 11.23.21Hey! Look at you being all proactive and learning on your own time. Reading a marketing newsletter when no one makes you do it. And on a holiday week. In case no one else tells you today, we think you’re first-rate.This week's most...

Say sayonara to 1000s of targeting options

Say sayonara to 1000s of targeting options

COMING AT YOU WEEK OF 11.16.21This week's most important marketing newsMeta introduced new shopping features to Facebook. Facebook Groups can now sell their own merchandise by creating a shop tab and featuring products on the group page. When members of a group...

You doing ok this week?

You doing ok this week?

COMING AT YOU WEEK OF 11.9.21This week's most important marketing newsThe marketing world has been busy this week. Let’s dive in. BUSINESS NEWS Inflation and supply chain issues are raising prices for many products.​This doesn’t only mean you’ll have to pay more...

Chrome extensions for advertisers

Chrome extensions for advertisers

COMING AT YOU WEEK OF 11.2.21This week's most important marketing news    ONE​Facebook renamed their parent company “Meta” which encompasses all of their businesses (Instagram, Oculus, Facebook, etc.). This is part of Facebook’s move to focus on their creation of the...

Why to use conflict in your messaging

Why to use conflict in your messaging

COMING AT YOU WEEK OF 10.26.21This week's most important marketing newsONE​You can now post photos and short videos to Instagram on desktop. They’re also testing a collab feature that allows two accounts to co-author a post. Co-authored posts appear in both authors’...