Archive
Social media making history
COMING AT YOU THE WEEK OF 3.8.22This week's most important Marketing News UKRAINE’S TWITTER HAS OUR ATTENTION Their account has: Relevant memes Informative videos Clear calls-to-action Pitches to brands and prominent figures The prominence of social media in this...
The clinical cause of the zombie apocalypse
COMING AT YOU THE WEEK OF 3.1.22Highrise turns 1 today!I want to celebrate one year of Highrise with you! And celebrations = 🎁 🎁 🎁 So I made you some phone and desktop wallpapers! Here's a preview of a few. There are 18 different designs, so check them out in the...
Telling (un)secrets + differentiating
COMING AT YOU WEEK OF 2.22.22This week's most important marketing newsFACEBOOK HAS (RELATIVELY) IMPROVED iOS CONVERSION TRACKING Since Apple’s privacy updates, Facebook’s estimated they were underreporting iOS web conversions by about 15%. Now, they believe they are...
Marketing runs the household
COMING AT YOU WEEK OF 2.15.22THIS WEEK'S MOST IMPORTANT MARKETING NEWS GOOGLE ADS GET EXTENSION IMPROVEMENTS Google is rolling out new improvements to its search ads. They're automating everything! These improvements allow you to mix and match, not having to...
A simple ad tactic to support diversity
COMING AT YOU WEEK OF 2.8.22The single most-cringey moment of my life happened on a May afternoon I had started a new role at my job, one that didn’t exist before. It was an exciting, ground-breaking endeavor! So I felt queasy most days. This was also around the time...
Avoid having sight but no vision
COMING AT YOU WEEK OF 2.1.22This week's most important marketing newsGOOGLE CHANGES COURSE FROM ‘FLOC’ TO ‘TOPICS’ AS THEY PHASE OUT COOKIES A while ago, Google announced FLoC as their solution to a cookie-less world. It seems Google received criticism and concerns...
You’re off the edge of the map, mate.
COMING AT YOU WEEK OF 1.25.22HERE'S WHAT I'VE GOT FOR YOU TODAY The good, old new marketing news Visual storytelling lessons from a photojournalist A treasure mapTHIS WEEK'S MOST IMPORTANT MARKETING NEWS S O C I A L M E D I A META IS BEGINNING TO OUTLINE THE...
Wow, Tuesday looks good on you
COMING AT YOU WEEK OF 1.18.22Happy Tuesday 👋🏻 Did you get a long weekend or were you robbed? More importantly, did you take some time to think about what Martin Luther King Jr’s life means to you and those around you? For me, his life is a reminder that it takes...
Adam Alter: The dark side of technology
COMING AT YOU WEEK OF 1.11.22Hey, what's crackin?? You look great today. Here's what we've got for ya: The industry news (cause we're dependable as all get out) Adam Alter's advice for marketers A punch in the face from yourself THIS WEEK'S MOST IMPORTANT MARKETING...
A brain ice cream cone
COMING AT YOU WEEK OF 1.4.22GUYS, IT’S ABOUT TIME WE GOT TO KNOW EACH OTHER This is me, Hayley. 👋🏻 I like to feel smart, and guess how I felt when I got started in my career as a content marketer? Not smart. The marketing industry was full of...
Falsely cool time superpowers
COMING AT YOU WEEK OF 12.28.21T-ONE WEEK UNTIL... January 11 when we'll feature advice from Adam Alter in the newsletter!At this point we're sure you've heard us say it, but Adam is one smart cookie and has great advice. Here's some proof. He wrote these two...
Pass the TikTok menu, please
COMING AT YOU WEEK OF 12.21.21WELCOME TO THE HOLIDAY EDITION ❄ ❄ We dressed up for you. But before the party starts, don't forget.👇🏼 January 11: Advice from Adam AlterWe don’t just think Adam is cool. The world has agreed about that. He wrote these two books:1)...
“Start,” said the stop sign
COMING AT YOU WEEK OF 12.14.21Don’t forget we’ve got cooooool stuff coming up. December 21: ❄️Our holiday edition ❄️It’ll be at least as fun as chatting with Auntie Muriel over cider. Hopefully more. January 11: Advice from Adam AlterWe don’t just think Adam is...
Siri, remind me to fail at 2pm tomorrow
COMING AT YOU WEEK OF 12.7.21Get pumped about some upcoming newsletters with us. Next week: Our interview with Target’s Head of Creative, Vicky IacarellaA wise and successful woman working at a dream position, it was a recipe for great insights. You’ll get them next...
Bathroom breaks + more on randomness in customer behavior
COMING AT YOU WEEK OF 11.30.21This week's most important marketing news A SHOPPING REPORT Walmart was the first to try out a shoppable live stream on Twitter the Sunday between Black Friday and Cyber Monday. We weren’t able to attend on account of still being in...
Man, I hope your week is stellar
COMING AT YOU THE WEEK OF 11.23.21Hey! Look at you being all proactive and learning on your own time. Reading a marketing newsletter when no one makes you do it. And on a holiday week. In case no one else tells you today, we think you’re first-rate.This week's most...
Say sayonara to 1000s of targeting options
COMING AT YOU WEEK OF 11.16.21This week's most important marketing newsMeta introduced new shopping features to Facebook. Facebook Groups can now sell their own merchandise by creating a shop tab and featuring products on the group page. When members of a group...
You doing ok this week?
COMING AT YOU WEEK OF 11.9.21This week's most important marketing newsThe marketing world has been busy this week. Let’s dive in. BUSINESS NEWS Inflation and supply chain issues are raising prices for many products.This doesn’t only mean you’ll have to pay more...
Chrome extensions for advertisers
COMING AT YOU WEEK OF 11.2.21This week's most important marketing news ONEFacebook renamed their parent company “Meta” which encompasses all of their businesses (Instagram, Oculus, Facebook, etc.). This is part of Facebook’s move to focus on their creation of the...
Why to use conflict in your messaging
COMING AT YOU WEEK OF 10.26.21This week's most important marketing newsONEYou can now post photos and short videos to Instagram on desktop. They’re also testing a collab feature that allows two accounts to co-author a post. Co-authored posts appear in both authors’...
Continuous scroll on Google search, whaaat
COMING AT YOU WEEK OF 10.19.21This week's most important marketing newsONEGoogle search results will now have continuous scrolling on mobile. We repeat, on mobile. But this is still big because so far you pretty much had to be in the top 10 results to get traffic to...
Lock in a great Google rank
COMING AT YOU WEEK OF 10.12.21This week's most important marketing news ONEGoogle Adsense is changing its selling structure from second-place auction to first-place auction which means you might pay a bit more on this platform than you have been so far. But seriously...
Holiday prep
COMING AT YOU WEEK OF 10.5.21This week's most important marketing news There’s a new Google ad budget report that “provides insight into how your spend is affected by your budget, as well as a breakdown of your daily spend throughout the month. If you change your...
3 frameworks to increase conversions and decrease panic
COMING AT YOU WEEK OF 9.28.21This week's most important marketing newsGoogle’s new Advertisers Pages will start rolling out these next few months. To get to these pages you open the ‘About this ad’ section, which will: Show ads the advertiser has run over the last 30...
Why you want user-generated content
COMING AT YOU WEEK OF 9.21.21This week's most important marketing news THE IOS 15 UPDATE, RELEASED YESTERDAY, COMES WITH CHANGES AFFECTING YOUR EMAIL-MARKETING DATA If your open rates start spiking, it might be an inflation from Apple Mail users whose ‘open’ data...
Marketing productivity + a Spotify playlist
COMING AT YOU WEEK OF 9.14.21FIRST THINGS FIRST, we made you guys a playlist of the jams that carry us through the work day. Now we can all listen and it’ll be like we’re hanging out.Back to normal programming. Useful news for this week ONETwitter...
Smart marketing for FB ad targeting
COMING AT YOU WEEK OF 9.7.21Useful news from this weekONETikTok released their Promote ad option to all business accounts. The Promote button works similarly to Facebook’s Boost feature by allowing accounts to turn an organic post into an ad. TWOWe can’t be the...
How to start a converting content strategy
COMING AT YOU WEEK OF 8.31.21Useful news from this week ONEIf you use Instagram Story swipe-up links, be prepared for a shift. As of yesterday Instagram is rolling out the use of a link sticker instead of the swipe-up to a link in stories. This update won’t change...
Are you ignoring me?
COMING AT YOU WEEK OF 8.24.21What you should know for this weekNUMBER ONEFacebook analyzed over 100 ad campaigns that saw “above-average performance” last year. Social Media Today says the key findings from that report are: Build inclusively Create edutainment...
Keyword difficulty: what you should know
COMING AT YOU WEEK OF 8.17.21Here's what's been going on this week ONEGoogle announced a few changes they’ve made which are meant to protect kids and teens. For instance, they won’t allow you to target ads “based on the age and gender of interest of people under 18.”...