COMING AT YOU THE WEEK OF 1.24.23 THIS WEEK’S MOST IMPORTANT MARKETING NEWS YOU CAN NOW TEST PERFORMANCE MAX CAMPAIGNS USING THE EXPERIMENTS FEATURE Just last year Google released the Experiments feature that lets you test something BEFORE applying the test to...
COMING AT YOU THE WEEK OF 1.17.23 THIS WEEK’S MOST IMPORTANT MARKETING NEWS FACEBOOK IS REMOVING GENDER AS A TARGETING OPTION FOR TEENS Starting February, only age and location targeting will be available for teen audiences. GOOGLE ADDED 12 NEW ECOMMERCE...
COMING AT YOU THE WEEK OF 1.10.23 THIS WEEK’S MOST IMPORTANT MARKETING NEWS GOOGLE’S UPDATING “REMOVE REDUNDANT KEYWORDS” RECOMMENDATIONS ON JAN 19 Google explained this update in an email Jan 4 that said, “Currently, the ‘Remove redundant keywords’...
COMING AT YOU THE WEEK OF 1.3.23 THIS WEEK’S MOST IMPORTANT MARKETING NEWS GA4 NOW LETS YOU RECREATE UNIVERSAL ANALYTICS AUDIENCES, AND PERSONALIZE THE HOME PAGE Keeping some things the same can decrease the stress of change, and that’s why this new feature is...
COMING AT YOU THE WEEK OF 12.27.22 HOW TO FIND ADS YOU’VE SEEN ON SOCIAL It’s kind of weird how often I want to go back and look at ads that have come across my social feeds—as a marketer and as a normal person. But I hear it’s a thing for many of us. So here’s...
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