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Radishes and willpower

Radishes and willpower

COMING AT YOU THE WEEK OF  12.6.22   ​ This week’s most important Marketing News   ​GA4 HAS TWO NEW METRICS​ Views per session and average session duration are now available in Explorations and Reporting Customization in GA4. ​NEW GOOGLE ADSENSE...
Enjoy the whiplash from this A+ ad

Enjoy the whiplash from this A+ ad

COMING AT YOU THE WEEK OF  11.22.22   ​ This week’s most important Marketing News   ​GOOGLE RELEASED NEW AR FEATURES IN MAPS AND FOR THE BEAUTY AND SHOE SPACE​ Those are separate spaces: the beauty space and the shoe space. There isn’t some super niche...
Race’s role in marketing

Race’s role in marketing

COMING AT YOU THE WEEK OF  11.8.22   ​ This week’s most important Marketing News   ​STARTING IN MAY 2023, SIMILAR AUDIENCES SEGMENTS WILL STOP BEING GENERATED​Then, by August 2023, the segments will be removed from all ad groups and campaigns. Google...
Not all house sounds are spooky sounds

Not all house sounds are spooky sounds

COMING AT YOU THE WEEK OF 10.25.22   ​ This week’s most important Marketing News   ADVERTISING ​GOOGLE ANNOUNCES PERSONALIZED AD OPTION USING PUBLISHER FIRST-PARTY COOKIES​ Starting November, these personalized ads can appear on publisher’s sites with...
Your content should be more ambitious

Your content should be more ambitious

COMING AT YOU THE WEEK OF 9.13.22   ​ This week’s most important Marketing News   ​GOOGLE RELEASED A CORE ALGORITHM UPDATE YESTERDAY (MONDAY SEPT. 12)​ Lots of us are offended that Google started this update days after the Helpful Content one wrapped...
The Harry-Draco rivalry explained

The Harry-Draco rivalry explained

COMING AT YOU THE WEEK OF 7.19.22   ​ This week’s most important Marketing News    NETFLIX NAMES MICROSOFT AS A PARTNER In April, Netflix announced the introduction of ads in their streaming services. Now, with the help of Microsoft, marketers will...