COMING AT YOU THE WEEK OF 5.3.22 This week’s most important Marketing News A STUDY FINDS THAT ECHO SPEAKER CONVERSATIONS ARE USED TO TARGET ADS Researchers from four US universities published a paper titled, Your Echos are Heard: Tracking, Profiling,...
COMING AT YOU THE WEEK OF 4.19.22 Hey! Check out this quote from Brad Stulberg who gives wellness advice that transcends the wellness fads that we encounter regularly. If your goal is optimization today, tomorrow or this week, it almost always makes sense to push...
COMING AT YOU THE WEEK OF 3.22.22 This week’s most important Marketing News UNIVERSAL ANALYTICS WILL STOP COLLECTING DATA JULY 1, 2023 R I P Background: Since 2012, Universal Analytics (UA) has been Google’s main web analytics service. In October 2020,...
COMING AT YOU THE WEEK OF 3.8.22 This week’s most important Marketing News UKRAINE’S TWITTER HAS OUR ATTENTION Their account has: Relevant memes Informative videos Clear calls-to-action Pitches to brands and prominent figures The prominence of social media...
COMING AT YOU WEEK OF 2.22.22 This week’s most important marketing news FACEBOOK HAS (RELATIVELY) IMPROVED iOS CONVERSION TRACKING Since Apple’s privacy updates, Facebook’s estimated they were underreporting iOS web conversions by about 15%. Now, they believe...
COMING AT YOU WEEK OF 1.11.22 Hey, what’s crackin?? You look great today. Here’s what we’ve got for ya: The industry news (cause we’re dependable as all get out) Adam Alter’s advice for marketers A punch in the face from yourself THIS...
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