by Hayley Robinson | Sep 21, 2021 | Content Marketing
COMING AT YOU WEEK OF 9.21.21 This week’s most important marketing news THE IOS 15 UPDATE, RELEASED YESTERDAY, COMES WITH CHANGES AFFECTING YOUR EMAIL-MARKETING DATA If your open rates start spiking, it might be an inflation from Apple Mail users whose ‘open’...
by Hayley Robinson | Sep 14, 2021 | Content Marketing
COMING AT YOU WEEK OF 9.14.21 FIRST THINGS FIRST, we made you guys a playlist of the jams that carry us through the work day. Now we can all listen and it’ll be like we’re hanging out. Back to normal programming. Useful news for this week ONETwitter...
by Hayley Robinson | Sep 7, 2021 | Advertising
COMING AT YOU WEEK OF 9.7.21 Useful news from this week ONETikTok released their Promote ad option to all business accounts. The Promote button works similarly to Facebook’s Boost feature by allowing accounts to turn an organic post into an ad. TWOWe can’t be the...
by Hayley Robinson | Aug 31, 2021 | Content Marketing, Interview
COMING AT YOU WEEK OF 8.31.21 Useful news from this week ONEIf you use Instagram Story swipe-up links, be prepared for a shift. As of yesterday Instagram is rolling out the use of a link sticker instead of the swipe-up to a link in stories. This update won’t change...
by Hayley Robinson | Aug 24, 2021 | Marketing theory
COMING AT YOU WEEK OF 8.24.21 What you should know for this week NUMBER ONEFacebook analyzed over 100 ad campaigns that saw “above-average performance” last year. Social Media Today says the key findings from that report are: Build inclusively Create edutainment...
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