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Creating curiosity with your ads

Creating curiosity with your ads

COMING AT YOU WEEK OF 7.6.21 Your weekly marketing news round-up  ONE​​TikTok is starting a pilot program in the job discovery and recruitment space. It allows jobs to post to TikTok and job seekers to submit a TikTok video resume. TWO​Instagram plans to evolve by...
How to write a converting headline

How to write a converting headline

COMING AT YOU WEEK OF 5.11.21 Five stories your manager wants to hear from you: ONE​The default attribution setting for new FB ads is now 7-day click. This might mean you start seeing less reported conversions. Don’t panic and inform anyone else who might panic about...
Conversion copy’s premade cookie dough

Conversion copy’s premade cookie dough

COMING AT YOU WEEK OF 6.8.21 Something grave, something celestial, and something lame GRAVE On June 2, Google declared war a Core Update that began that day, and another Core Update that’s scheduled for July. These seem like decoys to distract us from the true...