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Avoid having sight but no vision

Avoid having sight but no vision

COMING AT YOU WEEK OF 2.1.22 This week’s most important marketing news ​GOOGLE CHANGES COURSE FROM ‘FLOC’ TO ‘TOPICS’ AS THEY PHASE OUT COOKIES​ A while ago, Google announced FLoC as their solution to a cookie-less world. It seems Google received criticism and...
Man, I hope your week is stellar

Man, I hope your week is stellar

COMING AT YOU THE WEEK OF 11.23.21 Hey! Look at you being all proactive and learning on your own time. Reading a marketing newsletter when no one makes you do it. And on a holiday week. In case no one else tells you today, we think you’re first-rate. This week’s...
Why to use conflict in your messaging

Why to use conflict in your messaging

COMING AT YOU WEEK OF 10.26.21 This week’s most important marketing news ONE​You can now post photos and short videos to Instagram on desktop. They’re also testing a collab feature that allows two accounts to co-author a post. Co-authored posts appear in both...
Holiday prep

Holiday prep

COMING AT YOU WEEK OF 10.5.21 This week’s most important marketing news There’s a new Google ad budget report that “provides insight into how your spend is affected by your budget, as well as a breakdown of your daily spend throughout the month. If you change...
Why you want user-generated content

Why you want user-generated content

COMING AT YOU WEEK OF 9.21.21 This week’s most important marketing news THE IOS 15 UPDATE, RELEASED YESTERDAY, COMES WITH CHANGES AFFECTING YOUR EMAIL-MARKETING DATA If your open rates start spiking, it might be an inflation from Apple Mail users whose ‘open’...