Archive
How to show scarcity on your site
COMING AT YOU WEEK OF 8.10.21An extra short and sweet weekly updateThis infographic is a quick reminder of 7 design mistakes that could be holding back your social. This pocket guide by LinkedIn teaches B2B marketers how to play the long game. Ikea released...
What the Seahawks look for in new hires
COMING AT YOU WEEK OF 8.3.21Useful news from this week ONEFacebook introduced their Campaign Ideas Generator. The generator provides templates and data insights for paid FB campaigns. Like you’d expect, the templates won’t be as great as thoughtful, tailored ads by...
Meet the 5 TikTok ad formats
COMING AT YOU WEEK OF 7.27.21Your weekly update A study suggests that TikTok ads are more memorable and “more likely to drive purchase response” than other social platform’s ads. But the study was published by TikTok, so take it with a grain of salt. Google starts...
Video tips 🎥 according to social network
COMING AT YOU WEEK OF 7.20.21Your weekly marketing news round-up 2 things to help your content and posts This Hubspot article covers content marketing trends for this year. Check to see if any of the strategies would make sense for your organization. Instagram auto...
Creating curiosity with your ads
COMING AT YOU WEEK OF 7.6.21Your weekly marketing news round-up ONETikTok is starting a pilot program in the job discovery and recruitment space. It allows jobs to post to TikTok and job seekers to submit a TikTok video resume. TWOInstagram plans to evolve by...
How to hit campaign goals
COMING AT YOU WEEK OF 7.6.21We interrupt this scheduled programming to give you an important announcement We’ve crafted a crazy useful resource we’re calling The Mission Creep Workbook. Ooh, sounds kinda spooky. Well the workbook isn’t spooky, but it does help you...
How to get good at learning from experts
COMING AT YOU WEEK OF 6.29.21Weekly update 3 updates that could impact your upcoming strategies Facebook announced new e-commerce updates, like Shops on WhatsApp and Shop listings on Marketplace. Facebook has a guide designed to help businesses support our LGBTQ+...
How to write a converting headline
COMING AT YOU WEEK OF 5.11.21Five stories your manager wants to hear from you: ONEThe default attribution setting for new FB ads is now 7-day click. This might mean you start seeing less reported conversions. Don’t panic and inform anyone else who might panic about...
How to set yourself up for career growth
COMING AT YOU WEEK OF 6.22.21Happy Tuesday, let's get you up-to- speed If you like organic traffic, you should know....The page experience update is now slowly rolling out. As a reminder, this is an update to how Google prioritizes search results. Google’s given...
Using ad data to improve organic search
COMING AT YOU WEEK OF 6.15.21This week's info to keep you looking like you're smart Info that can make you better at your job Don’t ditch video captions because 75% of mobile users listen to videos on silent, plus captions increase comprehension by 56%. Speaking of...
Conversion copy’s premade cookie dough
COMING AT YOU WEEK OF 6.8.21Something grave, something celestial, and something lame GRAVE On June 2, Google declared war a Core Update that began that day, and another Core Update that’s scheduled for July. These seem like decoys to distract us from the true...
Jon-Stephen Stansel Interview
Interview with Jon-Stephen Stansel5 ways social media managers can prove they're expertsIn his interview with us, Jon-Stephen Stansel said, “We all use a car to get from point A to point B, we can put gas in it, and we can do basic stuff. But if we need repairs, we go...
1 small change for more converting content
COMING AT YOU WEEK OF 6.1.213 resources that pack a punch This Hubspot article challenges aspects of personas, such as including a name and photo. They also warn against focusing on fleeting characteristics. Instead, they recommend focusing on how your product...
How to earn a leader’s confidence
COMING AT YOU WEEK OF 5.25.21This weeks new's = great conversation kindling Google I/O, an annual developer’s conference, was held last week. We’ve picked three updates marketers might care about. (Don’t worry, most of this won’t be applied for quite a long while.)...
2 ways to be seen as an expert
COMING AT YOU WEEK OF 5.18.21Five pieces of information to make you look and feel informed ONEAbout 6% of iOS users are allowing app tracking since the iOS 14.5 update. This might be stressing you out. Remember that if we made it through the emo phase of the early...
Get a 🙌🏻 from boss & audience
COMING AT YOU WEEK OF 3.23.21Weekly catch up For anyone who just awoke from years of Netflix hypnosis. The iOS 14.5 update is live, and it was prophesied to bring destruction to the ad world. This is a helpful article about the update. It’s officially May, the month...
Ethical mind control 🧠
COMING AT YOU WEEK OF 4.27.21Dan Pink's strategy for persuading your audiience Ingredients for a truly killer campaign A round-up of latest newsWeekly catch up The very important After stringing us along like our sophomore girlfriend, Apple officially announced that...
Strategies to get you recognized 🏅
COMING AT YOU WEEK OF 4.20.21Impress marketing directors using NBCU's promotional strategies A test for your brand This week's info to to impress your coworkersWeekly catch up 4 things to make you sound real smart Google’s FLEDGE (First “Locally-Executed Decision over...
Boss: “You get 💩done”
COMING AT YOU WEEK OF 4.13.21How to make your boss (and team members) think your magically efficient The person holding your whole company back Useful, timely info from this weekWeekly catch up A few things from the search world Google released this product...
proving you’re not lazy 👨🏻💻
COMING AT YOU WEEK OF 4.6.21When you're all about hitting goals, but...well, you're not Advice from habit master, James Clear Your weekly updates, including some interesting new features Weekly catch up Some social stuff we actually want to use.If Facebook comment...
Make your boss say ‘thanks’ 🙏🏿
COMING AT YOU WEEK OF 3.30.21You should feel good if you get any organic traffic Tips for getting your ingenious ideas off the ground The usual useful links about last week's newsWeekly catch up Some knowledge Do you want more training on how to handle FB ads once iOS...
Avoiding naive leadership 👸🏽
COMING AT YOU WEEK OF 3.23.21Similarities you want in a manager and a parent Where to find your best ideas What finding your voice might look likeWeekly catch up Topics to impress your boss: Looks like the Core Web Vitals update may hit retail and education sites the...
Don’t arms break themselves 💪🏽
COMING AT YOU WEEK OF 3.16.21Your blame complex A metaphor for unmanifested progress How you should be hiring (or getting hired)Weekly catch up Three things to make you look smart: 1. There was a hearing last Friday discussing if businesses like Google and Facebook...
Connecting 🦖🦖🦖 and Google
COMING AT YOU WEEK OF 3.9.21Remembering the 🔥 Jeff Goldblum Facebook ad makeover Our indoor guide to hikingWeekly catch up It’s possible you’re sick of hearing about Google’s latest shake-up. But we’d look like real idiots if we didn’t talk about it. So, here we go. ...
Things are getting violent 🥊
COMING AT YOU WEEK OF 3.2.21A talk with the Product Management Director at VF Corporation (think Vans, The North Face, and Jansport) Smart people tell us that taking care of our body is important for our work A ???????? metaphor about leadershipWeekly catch up We saw...