Archive
Social media making history
COMING AT YOU THE WEEK OF 3.8.22This week's most important Marketing News  âUKRAINEâS TWITTER HAS OUR ATTENTIONâ Their account has: Relevant memes Informative videos Clear calls-to-action Pitches to brands and prominent figures The prominence of social media in this...
The clinical cause of the zombie apocalypse
COMING AT YOU THE WEEK OF 3.1.22Highrise turns 1 today!I want to celebrate one year of Highrise with you! And celebrations = đ đ đ So I made you some phone and desktop wallpapers! Here's a preview of a few. There are 18 different designs, so check them out in the...
Telling (un)secrets + differentiating
COMING AT YOU WEEK OF 2.22.22This week's most important marketing newsâFACEBOOK HAS (RELATIVELY) IMPROVED iOS CONVERSION TRACKINGâ Since Appleâs privacy updates, Facebookâs estimated they were underreporting iOS web conversions by about 15%. Now, they believe they are...
Marketing runs the household
COMING AT YOU WEEK OF 2.15.22THIS WEEK'S MOST IMPORTANT MARKETING NEWS Â âââGOOGLE ADS GET EXTENSION IMPROVEMENTSÂ â Google is rolling out new improvements to its search ads. They're automating everything! These improvements allow you to mix and match, not having to...
A simple ad tactic to support diversity
COMING AT YOU WEEK OF 2.8.22The single most-cringey moment of my life happened on a May afternoon I had started a new role at my job, one that didnât exist before. It was an exciting, ground-breaking endeavor! So I felt queasy most days. This was also around the time...
Avoid having sight but no vision
COMING AT YOU WEEK OF 2.1.22This week's most important marketing newsâGOOGLE CHANGES COURSE FROM âFLOCâ TO âTOPICSâ AS THEY PHASE OUT COOKIESâ A while ago, Google announced FLoC as their solution to a cookie-less world. It seems Google received criticism and concerns...
Youâre off the edge of the map, mate.
COMING AT YOU WEEK OF 1.25.22HERE'S WHAT I'VE GOT FOR YOU TODAY The good, old new marketing news Visual storytelling lessons from a photojournalist A treasure mapTHIS WEEK'S MOST IMPORTANT MARKETING NEWS  âS O C I A L M E D I A âMETA IS BEGINNING TO OUTLINE THE...
Wow, Tuesday looks good on you
COMING AT YOU WEEK OF 1.18.22Happy Tuesday đđť Did you get a long weekend or were you robbed? More importantly, did you take some time to think about what Martin Luther King Jrâs life means to you and those around you? For me, his life is a reminder that it takes...
Adam Alter: The dark side of technology
COMING AT YOU WEEK OF 1.11.22Hey, what's crackin?? You look great today. Here's what we've got for ya: The industry news (cause we're dependable as all get out) Adam Alter's advice for marketers A punch in the face from yourself THIS WEEK'S MOST IMPORTANT MARKETING...
A brain ice cream cone
COMING AT YOU WEEK OF 1.4.22ââGUYS, ITâS ABOUT TIME WE GOT TO KNOW EACH OTHER This is me, Hayley. đđť I like to feel smart, and guess how I felt when I got started in my career as a content marketer? Not smart. The marketing industry was full of...
Falsely cool time superpowers
COMING AT YOU WEEK OF 12.28.21T-ONE WEEK UNTIL... January 11 when we'll feature advice from Adam Alter in the newsletter!âAt this point we're sure you've heard us say it, but Adam is one smart cookie and has great advice. Here's some proof. He wrote these two...
Pass the TikTok menu, please
COMING AT YOU WEEK OF 12.21.21WELCOME TO THE HOLIDAY EDITION â â We dressed up for you. But before the party starts, don't forget.đđź January 11: Advice from Adam AlterâWe donât just think Adam is cool. The world has agreed about that. He wrote these two books:â1)...
“Start,” said the stop sign
COMING AT YOU WEEK OF 12.14.21Donât forget weâve got cooooool stuff coming up. December 21: âď¸Our holiday edition âď¸âItâll be at least as fun as chatting with Auntie Muriel over cider. Hopefully more. January 11: Advice from Adam AlterâWe donât just think Adam is...
Siri, remind me to fail at 2pm tomorrow
COMING AT YOU WEEK OF 12.7.21Get pumped about some upcoming newsletters with us. Next week: Our interview with Targetâs Head of Creative, Vicky IacarellaâA wise and successful woman working at a dream position, it was a recipe for great insights. Youâll get them next...
Bathroom breaks + more on randomness in customer behavior
COMING AT YOU WEEK OF 11.30.21This week's most important marketing news  A SHOPPING REPORT Walmart was the first to try out a shoppable live stream on Twitter the Sunday between Black Friday and Cyber Monday. We werenât able to attend on account of still being in...
Man, I hope your week is stellar
COMING AT YOU THE WEEK OF 11.23.21Hey! Look at you being all proactive and learning on your own time. Reading a marketing newsletter when no one makes you do it. And on a holiday week. In case no one else tells you today, we think youâre first-rate.This week's most...
Say sayonara to 1000s of targeting options
COMING AT YOU WEEK OF 11.16.21This week's most important marketing newsMeta introduced new shopping features to Facebook. Facebook Groups can now sell their own merchandise by creating a shop tab and featuring products on the group page. When members of a group...
You doing ok this week?
COMING AT YOU WEEK OF 11.9.21This week's most important marketing newsThe marketing world has been busy this week. Letâs dive in. BUSINESS NEWS Inflation and supply chain issues are raising prices for many products.âThis doesnât only mean youâll have to pay more...
Chrome extensions for advertisers
COMING AT YOU WEEK OF 11.2.21This week's most important marketing news   ONEâFacebook renamed their parent company âMetaâ which encompasses all of their businesses (Instagram, Oculus, Facebook, etc.). This is part of Facebookâs move to focus on their creation of the...
Why to use conflict in your messaging
COMING AT YOU WEEK OF 10.26.21This week's most important marketing newsONEâYou can now post photos and short videos to Instagram on desktop. Theyâre also testing a collab feature that allows two accounts to co-author a post. Co-authored posts appear in both authorsâ...
Continuous scroll on Google search, whaaat
COMING AT YOU WEEK OF 10.19.21This week's most important marketing newsONEGoogle search results will now have continuous scrolling on mobile. We repeat, on mobile. But this is still big because so far you pretty much had to be in the top 10 results to get traffic to...
Lock in a great Google rank
COMING AT YOU WEEK OF 10.12.21This week's most important marketing news âONEGoogle Adsense is changing its selling structure from second-place auction to first-place auction which means you might pay a bit more on this platform than you have been so far. But seriously...
Holiday prep
COMING AT YOU WEEK OF 10.5.21This week's most important marketing news Thereâs a new Google ad budget report that âprovides insight into how your spend is affected by your budget, as well as a breakdown of your daily spend throughout the month. If you change your...
3 frameworks to increase conversions and decrease panic
COMING AT YOU WEEK OF 9.28.21This week's most important marketing newsGoogleâs new Advertisers Pages will start rolling out these next few months. To get to these pages you open the âAbout this adâ section, which will: Show ads the advertiser has run over the last 30...
Why you want user-generated content
COMING AT YOU WEEK OF 9.21.21This week's most important marketing news THE IOS 15 UPDATE, RELEASED YESTERDAY, COMES WITHÂ CHANGES AFFECTING YOUR EMAIL-MARKETINGÂ DATA If your open rates start spiking, it might be an inflation from Apple Mail users whose âopenâ data...
Marketing productivity + a Spotify playlist
COMING AT YOU WEEK OF 9.14.21FIRST THINGS FIRST, we made you guys a playlist of the jams that carry us through the work day. Now we can all listen and itâll be like weâre hanging out.Back to normal programming. Useful news for this week ONEâTwitter...
Smart marketing for FB ad targeting
COMING AT YOU WEEK OF 9.7.21Useful news from this weekONEââTikTok released their Promote ad option to all business accounts. The Promote button works similarly to Facebookâs Boost feature by allowing accounts to turn an organic post into an ad. TWOâWe canât be the...
How to start a converting content strategy
COMING AT YOU WEEK OF 8.31.21Useful news from this week ONEâIf you use Instagram Story swipe-up links, be prepared for a shift. As of yesterday Instagram is rolling out the use of a link sticker instead of the swipe-up to a link in stories. This update wonât change...
Are you ignoring me?
COMING AT YOU WEEK OF 8.24.21What you should know for this weekNUMBER ONEâFacebook analyzed over 100 ad campaigns that saw âabove-average performanceâ last year. Social Media Today says the key findings from that report are: Build inclusively Create edutainment...
Keyword difficulty: what you should know
COMING AT YOU WEEK OF 8.17.21Here's what's been going on this week ONEâGoogle announced a few changes theyâve made which are meant to protect kids and teens. For instance, they wonât allow you to target ads âbased on the age and gender of interest of people under 18.â...